ADV 318J Wilcox Exam 1 - Chapter 18 | Questions and correct Solutions | Latest Update 2024/2025 | Graded A+

ADV 318J Wilcox Exam 1 - Chapter 18 | Questions and correct Solutions | Latest Update 2024/2025 | Graded A+ Public relations - Answer -A marketing and management function that focuses on communications that foster goodwill between a firm and its many constituent groups What is the role of public relations? - Answer -To foster goodwill between a firm and its many constituent groups What percentage of employment of PR managers and specialists is expected to grow by 2020? - Answer -20 percent (T/F) Public relations is the one and only tool that can provide damage control for bad publicity - Answer -True Press release categories that make for a good story: - Answer -1) New products launches 2) New scientific discoveries3) New personnel 4) New corporate facilities 5) Innovative corporate practices, such as energy-saving programs or employee benefit programs 6) Annual shareholder meetings 7) Charitable and community service activities The only drawback to press releases: - Answer -A firm often doesn't know if or when the item will (if ever) appear in the news (T/F) Press releases are vital to com