CIB 4203 - Chapter 1 Exam Questions and Correct Answers

CIB 4203 - Chapter 1 Exam Questions and
Correct Answers

*Believe that customers choose products with the best quality, performance, design or
features.*
A. Product-oriented
B. Production-oriented
C. Sales-oriented - ANSWER Product-oriented


*These are often highly innovative firms*
A. Product-oriented
B. Production-oriented
C. Sales-oriented - ANSWER Product-oriented


*Customer's opinion is missing*
A. Product-oriented
B. Production-oriented
C. Sales-oriented - ANSWER Product-oriented


*Little or no customer research is conducted*
A. Product-oriented
B. Production-oriented
C. Sales-oriented - ANSWER Product-oriented


*Based on assumptions about what the customers want*
A. Product-oriented

, B. Production-oriented


C. Sales-oriented - ANSWER Product-oriented



*The final product may be over-specified or over-engineered for the requirements of the
market.*
A. Product-oriented
B. Production-oriented
C. Sales-oriented - ANSWER Product-oriented


*The product may be too costly.*
A. Product-oriented
B. Production-oriented
C. Sales-oriented - ANSWER Product-oriented


*A small segment of customers will like the product.*
A. Product-oriented
B. Production-oriented
C. Sales-oriented - ANSWER Product-oriented


*Believe that customers choose low-price products.*
A. Product-oriented
B. Production-oriented
C. Sales-oriented - ANSWER Production-oriented


*These businesses strive to keep operating costs low, and develop low-cost routes to market.*
A. Product-oriented
B. Production-oriented