IAB Digital Media Sales Certification Q&A
QUARANTEE PASS!!!!
Engagement with existing customers to encourage their continued relationship with
the brand is concerned with consumer _____________ - CORRECT ANSWER --
Retention
An ad that teaches consumers about the different features of the brand's product or
service is intended to raise consumer ________ - CORRECT ANSWER --
Consideration
When an ad featuring a photo contest sponsored by a baby food company gets
shared by a consumer on Facebook, what two types of media classifications are
happening? - CORRECT ANSWER -- Paid and earned
Proctor & Gamble, Diageo, and Starbucks are examples of what? - CORRECT
ANSWER -- Brands
UGC stands for User Generated... - CORRECT ANSWER -- Content
A parent company that owns multiple agencies is called what? - CORRECT
ANSWER -- Holding company
A document that will be used by the media buyers to communicate with potential
vendors is known as a(n)... - CORRECT ANSWER -- Request for proposal
What is the name for the space adjacent to content that is filled with a brand's ad? -
CORRECT ANSWER -- Inventory
Usage of this platform has been steadily losing share of traffic to mobile devices. -
CORRECT ANSWER -- desktop
The acronym that refers to devices used for streaming video content to a living room
screen is: - CORRECT ANSWER -- OTT/CTV
What is the most common native ad type on social platforms? - CORRECT
ANSWER -- In-feed
Page titles, keywords, page load speeds and relevant content are used to assist
what type of search-related process? - CORRECT ANSWER -- Search Engine
Optimization - Not SE Marketing
What is the term used to refer to any advertising message designed to mimic the
form and function of its environment? - CORRECT ANSWER -- Native
Ads that appear between two content pages are known as... - CORRECT ANSWER
-- Interstitial video ads
QUARANTEE PASS!!!!
Engagement with existing customers to encourage their continued relationship with
the brand is concerned with consumer _____________ - CORRECT ANSWER --
Retention
An ad that teaches consumers about the different features of the brand's product or
service is intended to raise consumer ________ - CORRECT ANSWER --
Consideration
When an ad featuring a photo contest sponsored by a baby food company gets
shared by a consumer on Facebook, what two types of media classifications are
happening? - CORRECT ANSWER -- Paid and earned
Proctor & Gamble, Diageo, and Starbucks are examples of what? - CORRECT
ANSWER -- Brands
UGC stands for User Generated... - CORRECT ANSWER -- Content
A parent company that owns multiple agencies is called what? - CORRECT
ANSWER -- Holding company
A document that will be used by the media buyers to communicate with potential
vendors is known as a(n)... - CORRECT ANSWER -- Request for proposal
What is the name for the space adjacent to content that is filled with a brand's ad? -
CORRECT ANSWER -- Inventory
Usage of this platform has been steadily losing share of traffic to mobile devices. -
CORRECT ANSWER -- desktop
The acronym that refers to devices used for streaming video content to a living room
screen is: - CORRECT ANSWER -- OTT/CTV
What is the most common native ad type on social platforms? - CORRECT
ANSWER -- In-feed
Page titles, keywords, page load speeds and relevant content are used to assist
what type of search-related process? - CORRECT ANSWER -- Search Engine
Optimization - Not SE Marketing
What is the term used to refer to any advertising message designed to mimic the
form and function of its environment? - CORRECT ANSWER -- Native
Ads that appear between two content pages are known as... - CORRECT ANSWER
-- Interstitial video ads
