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COM3708 Assignment 1 Portfolio Due 9 September 2024 (Detail Solution)

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2024/2025 Escrito para el año académico
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University Of South Africa
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Advertising and Public Relations
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The Question PHASE 1: ASSESS Outcome of phase 1 A document should be produced that exhaustively details particulars of the audience assessment, the organisation's broader operations and objectives, the pertinent environmental conditions, historical and future considerations, as well as the details, perceptions, status and communication of the idea that forms the focus of the campaign. The document should include a complete situation analysis. Assessment of the relevant variables should be based on observation, informal research and investigation and, finally, formal research. To compile this document systematically, you should do the following: 1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and do the following: 1.1.1 Identify an organisation or organisations that you will approach with the proposal to plan a communication campaign. Write down the name of the organisation(s) and its (their) contact details. 1.1.2 Write a letter to the owner/manager/organiser of the organisation in which you explain that you would like to meet him/her to propose the planning of a communication campaign – also explain what the campaign will entail. Explain that persons concerned will be under no obligation to implement the campaign, and provide particulars of what the planning process will require. Remember, this first act of approaching the organisation is also an act of communication – convincing the organisation and its management that you can add value to the organisation (selling yourself and your expertise). Attach the letter as an appendix. Write a report covering the following: 1.1.3 What was your experience in approaching the organisation – did you experience it as positive or negative? 1.1.4 How did the organisation respond to your request? 1.1.5 You have to establish a working relationship with the organisation – what arrangements would you make? To whom would you report and who would be your contact person at the organisation? How often would you report back to the organisation? Write a brief report on how you established a working relationship with the organisation. 1.1.6 Identify who the communicator for the campaign would be. Would it be the organisation as a whole, a section of the organisation, etcor so forth? Substantiate your choice by explaining why the communicator has been designated. 14 1.2 Identify the target audience Study section 13.5.1.4 in the prescribed book, as well as the work you may have covered in the research modules. You will be required to do some formal research, while consulting textbooks on research methodology would be advisable (assuming you are not familiar with resea

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COM3708


Assignment 1


PORTFOLIO


Semester 2


DUE 9 September 2024

, Table of Contents
1. Introduction ............................................................................................................................. 3
2. Phase 1: Assessment Overview .............................................................................................. 3
2.1 Identifying the Communicator.............................................................................................. 3
2.1.1 Organisation Identification ............................................................................................ 3
2.1.2 Letter to Organisation ................................................................................................... 4
2.1.3 Experience in Approaching the Organisation................................................................... 5
2.1.4 Organisation’s Response................................................................................................ 5
2.1.5 Establishing a Working Relationship ............................................................................... 5
2.1.6 Designating the Communicator...................................................................................... 5
2.2 Identifying the Target Audience ........................................................................................... 6
2.2.1 Problem Statement ....................................................................................................... 6
2.2.2 Sub-Problems ............................................................................................................... 6
2.2.3 Research Questions....................................................................................................... 6
2.2.4 Unit of Analysis ............................................................................................................. 6
2.2.5 Population for the Study................................................................................................ 7
2.2.6 Sampling Procedures ..................................................................................................... 7
2.2.7 Research Methodology.................................................................................................. 7
2.2.8 Reporting Results.......................................................................................................... 7
2.2.9 Audience Segmentation ................................................................................................ 7
2.2.10 Reflections on the Research ......................................................................................... 7
3. Conclusion................................................................................................................................ 8
4. Appendices............................................................................................................................... 8
Libro relacionado
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Stan Tymorek Advertising and Public Relations
Editorial: 2010 ISBN: 9781438132044 Edición: Desconocido

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Subido en
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