Capsim PASSED Exam Questions and
CORRECT Answers
What customer segment(s) does your company sell your product to? - Correct Answer- Low
tech and high tech
Two expectations customers have that are part of the Customer Buying Criteria - Correct
Answer- Positioning and price
Two of the scoring methods you are measured on in the simulation - Correct Answer- Sales
and contribution margin
What decisions are made in the R&D department? - Correct Answer- Performance, size, and
reliability
What does promo budget determine? - Correct Answer- Customer Awareness, and your Sales
Budget determines Customer Accessibility
When a product's positioning (Performance/Size) is updated, what happens to the product's
age? - Correct Answer- It cuts in half
What is Contribution Margin defined as in the simulation? - Correct Answer- Sales - Variable
Costs
What decisions are made in the marketing department? - Correct Answer- Price, forecast, and
sales budget
Before you schedule a production order, you should... - Correct Answer- consider your left
over inventory from last year
After your company purchases capacity, how much time does it take to be able to use the
added capacity? - Correct Answer- 1 year
CORRECT Answers
What customer segment(s) does your company sell your product to? - Correct Answer- Low
tech and high tech
Two expectations customers have that are part of the Customer Buying Criteria - Correct
Answer- Positioning and price
Two of the scoring methods you are measured on in the simulation - Correct Answer- Sales
and contribution margin
What decisions are made in the R&D department? - Correct Answer- Performance, size, and
reliability
What does promo budget determine? - Correct Answer- Customer Awareness, and your Sales
Budget determines Customer Accessibility
When a product's positioning (Performance/Size) is updated, what happens to the product's
age? - Correct Answer- It cuts in half
What is Contribution Margin defined as in the simulation? - Correct Answer- Sales - Variable
Costs
What decisions are made in the marketing department? - Correct Answer- Price, forecast, and
sales budget
Before you schedule a production order, you should... - Correct Answer- consider your left
over inventory from last year
After your company purchases capacity, how much time does it take to be able to use the
added capacity? - Correct Answer- 1 year
