PUR 3000 Final
Exam LATEST
UPDATE 2024
A hallmark of the practice of public relations is - ANSWER communicating effectively in writing for the
ear and eye.
A lead is - ANSWER the first one or two sentences, or first paragraph in a news story.
A major element that helps media editors decide whether to even read a news release is - ANSWER how
much attention is given to localizing the material.
A news release that has news value must - ANSWER be newsworthy in the context of the organization.
Among the most important bits of advice about writing for the ear is - ANSWER be brief
, An absolute way to avoid misspellings is to - ANSWER verify words in a dictionary.
In public relations writing, ________ is often maligned but valuable and earns the granddaddy award. -
ANSWER A news release
Public relations and journalism students are taught that the lead should include - ANSWER the 5 Ws and
occasionally the H.
The key to the practice of public relations remains - ANSWER communicating effectively in writing and
speaking.
The news style that most public relations writers follow has been established by the - ANSWER New York
Times and Associated Press
The overriding purpose of a news release is - ANSWER to stimulate editors to consider covering the story.
The rule to follow regarding numbers indicates that numbers till ________ should be spelled out. -
ANSWER 10
If the effectiveness of publicity is exemplified by how long a company can tie its product to an iconic
figure, then ________ appears to hold a record. - ANSWER Ronald McDonald.
If you expected to receive maximum value from an article reprint you would do all of the following
EXCEPT - ANSWER seek permission months after the article appeared to have a press run of the article
for use by the sales staff as a door opener with targeted sales prospects.
If you've received publicity in a magazine or newspaper, what can you produce to extend the impact
from that coverage? - ANSWER an article reprint
Motivating prospective customers to action describes what ________ is effective at doing. - ANSWER
Sales negotiation
Exam LATEST
UPDATE 2024
A hallmark of the practice of public relations is - ANSWER communicating effectively in writing for the
ear and eye.
A lead is - ANSWER the first one or two sentences, or first paragraph in a news story.
A major element that helps media editors decide whether to even read a news release is - ANSWER how
much attention is given to localizing the material.
A news release that has news value must - ANSWER be newsworthy in the context of the organization.
Among the most important bits of advice about writing for the ear is - ANSWER be brief
, An absolute way to avoid misspellings is to - ANSWER verify words in a dictionary.
In public relations writing, ________ is often maligned but valuable and earns the granddaddy award. -
ANSWER A news release
Public relations and journalism students are taught that the lead should include - ANSWER the 5 Ws and
occasionally the H.
The key to the practice of public relations remains - ANSWER communicating effectively in writing and
speaking.
The news style that most public relations writers follow has been established by the - ANSWER New York
Times and Associated Press
The overriding purpose of a news release is - ANSWER to stimulate editors to consider covering the story.
The rule to follow regarding numbers indicates that numbers till ________ should be spelled out. -
ANSWER 10
If the effectiveness of publicity is exemplified by how long a company can tie its product to an iconic
figure, then ________ appears to hold a record. - ANSWER Ronald McDonald.
If you expected to receive maximum value from an article reprint you would do all of the following
EXCEPT - ANSWER seek permission months after the article appeared to have a press run of the article
for use by the sales staff as a door opener with targeted sales prospects.
If you've received publicity in a magazine or newspaper, what can you produce to extend the impact
from that coverage? - ANSWER an article reprint
Motivating prospective customers to action describes what ________ is effective at doing. - ANSWER
Sales negotiation
