PUR3000 Final
Exam UF
LATEST UPDATE
2024
Step 1 of the management process - ANSWER Research
Research - ANSWER systematic gathering of information to describe and understand situations and to
check out assumptions about publics and public relations consequences
Research's main purpose - ANSWER to reduce uncertainty in decision making
Problem Statements are - ANSWER written in present tense, describe the situation in specific and
measurable terms, does not imply solutions or place Balme
situation analysis include - ANSWER history, impacting forces, and those involved/affected internally or
externally
, Communication audit - ANSWER a systematic documentation of an organization's communication efforts
to understand how it communicates with its publics, looking at communications in total
Communication audits are often - ANSWER outsourced due to the need for fresh eyes
SWOT analysis - ANSWER Organized strengths, organized weaknesses, opportunities, and threats
Types of listening and observing - ANSWER 1.Personal observation- ethnography(descriptions of customs
of people and cultures)
2.Community forums- town halls
3.Advisory committees
4.Ombudsman: Role is to listen, cant solve or suggest anything and then talk about options
5.Call-in lines
6.Mail/emails
7.Social media
Primary Research is - ANSWER original data is collected by YOU (or a company you hire), qualitative or
quantitative
Step 2 of the management Process is - ANSWER planning
Step 1 of Planning - ANSWER Set a goal
Goal - ANSWER 1. broad, summative statements that spell out the overall outcomes of the program,
guides everything that we do
2. Typically synced with goal of organization
3. Think of it as the big picture: what do you want to happen as a result of the public relations campaign?
Step 2 of Planning - ANSWER Identifying Publics
Exam UF
LATEST UPDATE
2024
Step 1 of the management process - ANSWER Research
Research - ANSWER systematic gathering of information to describe and understand situations and to
check out assumptions about publics and public relations consequences
Research's main purpose - ANSWER to reduce uncertainty in decision making
Problem Statements are - ANSWER written in present tense, describe the situation in specific and
measurable terms, does not imply solutions or place Balme
situation analysis include - ANSWER history, impacting forces, and those involved/affected internally or
externally
, Communication audit - ANSWER a systematic documentation of an organization's communication efforts
to understand how it communicates with its publics, looking at communications in total
Communication audits are often - ANSWER outsourced due to the need for fresh eyes
SWOT analysis - ANSWER Organized strengths, organized weaknesses, opportunities, and threats
Types of listening and observing - ANSWER 1.Personal observation- ethnography(descriptions of customs
of people and cultures)
2.Community forums- town halls
3.Advisory committees
4.Ombudsman: Role is to listen, cant solve or suggest anything and then talk about options
5.Call-in lines
6.Mail/emails
7.Social media
Primary Research is - ANSWER original data is collected by YOU (or a company you hire), qualitative or
quantitative
Step 2 of the management Process is - ANSWER planning
Step 1 of Planning - ANSWER Set a goal
Goal - ANSWER 1. broad, summative statements that spell out the overall outcomes of the program,
guides everything that we do
2. Typically synced with goal of organization
3. Think of it as the big picture: what do you want to happen as a result of the public relations campaign?
Step 2 of Planning - ANSWER Identifying Publics
