PUR 3000 FSU Final
Exam|| 55 Questions
& Answers|| Verified
100%
Two- way communication - ANSWER solicits feedback; PR practitioners must get feedback and pass it to
management
R.A.C.E. - ANSWER Research, Action (of planning), Communication, Evaluation (Process of PR)
Spin - ANSWER To "spin" an event; lie; create different point of view
Third party endorsement - ANSWER by using PR articles, newspapers "endorse"
PR as a management function - ANSWER function that evaluates public attitudes,
identifies policies and decisions of an
individual or an organization with the public
interest and executes a program of action
to earn public understanding
Rosetta Stone - ANSWER a publicity release of Pharaoh's accomplishments that helped us understand
hieroglyphics
, Edward Bernays - ANSWER Father of modern PR, used behavioral psychology and social science research
to change perceptions and behaviors (Ivory Soap Contest- 35 years)
Ivy Lee - ANSWER Pioneer in new PR, b rought PR down to a community level, first PR counsel;
declaration of principles truth and accuracy, rather than press agentry, promoted business practicing
public service said that business & industry should align themselves with public interest, deal with top
execs and have active support of management, and have open, two-way communication with the news
media.
APR - ANSWER ?
Code for VNRs - ANSWER Question of whether public is notified of course of VNR
Code for Good practice calls for accurate reliable info
Is sponsor identified in opening?
Those interviewed clearly identified on tape?
Accreditation - ANSWER Requires five years experience
Bachelor's degree, pass test
Movement to require continuing
education
Line Manager functions - ANSWER Line Authority, Has the power to give orders to subordinates,
responsible for attaining the organization's goals as efficiently as possible.
(Examples:production and sales managers typically exercise line authority.)
Possible friction for PR (relations with other departments) - ANSWER Human Resources and PR- who's in
charge of employee communication?
Advertising and PR- who gets more funds to communicate with external audience?
Marketing and PR- how do we define our "public"?
Exam|| 55 Questions
& Answers|| Verified
100%
Two- way communication - ANSWER solicits feedback; PR practitioners must get feedback and pass it to
management
R.A.C.E. - ANSWER Research, Action (of planning), Communication, Evaluation (Process of PR)
Spin - ANSWER To "spin" an event; lie; create different point of view
Third party endorsement - ANSWER by using PR articles, newspapers "endorse"
PR as a management function - ANSWER function that evaluates public attitudes,
identifies policies and decisions of an
individual or an organization with the public
interest and executes a program of action
to earn public understanding
Rosetta Stone - ANSWER a publicity release of Pharaoh's accomplishments that helped us understand
hieroglyphics
, Edward Bernays - ANSWER Father of modern PR, used behavioral psychology and social science research
to change perceptions and behaviors (Ivory Soap Contest- 35 years)
Ivy Lee - ANSWER Pioneer in new PR, b rought PR down to a community level, first PR counsel;
declaration of principles truth and accuracy, rather than press agentry, promoted business practicing
public service said that business & industry should align themselves with public interest, deal with top
execs and have active support of management, and have open, two-way communication with the news
media.
APR - ANSWER ?
Code for VNRs - ANSWER Question of whether public is notified of course of VNR
Code for Good practice calls for accurate reliable info
Is sponsor identified in opening?
Those interviewed clearly identified on tape?
Accreditation - ANSWER Requires five years experience
Bachelor's degree, pass test
Movement to require continuing
education
Line Manager functions - ANSWER Line Authority, Has the power to give orders to subordinates,
responsible for attaining the organization's goals as efficiently as possible.
(Examples:production and sales managers typically exercise line authority.)
Possible friction for PR (relations with other departments) - ANSWER Human Resources and PR- who's in
charge of employee communication?
Advertising and PR- who gets more funds to communicate with external audience?
Marketing and PR- how do we define our "public"?
