PUR 3000 UF Final
Exam Study Guide
Correct 100%
Of the five factors presented in "Diffusion of Innovation" that influence a person's evaluation of a
product or idea, which factor emphasizes the degree to which an innovation is perceived as better than
the idea it replaces. - ANSWER Relative Advantage
The theory/perspective that focuses largely on messages contrary to one's predispositions - ANSWER
Cognitive dissonance
(T/F) Picking up a pamphlet or reading an in-depth newspaper article is an example of the "interest
stage" of the adoption process. - ANSWER True
Mass media have the most influence in what stages of the adoption process? - ANSWER Awareness and
interest
Changing attitudes would be considered an Objective of Communication. - ANSWER True
Trade show booths would be an example of a method to reach active information-seekers. - ANSWER
true
Most communication models have five basic elements: source, encoder, signal, decoder, and - ANSWER
destination
Exam Study Guide
Correct 100%
Of the five factors presented in "Diffusion of Innovation" that influence a person's evaluation of a
product or idea, which factor emphasizes the degree to which an innovation is perceived as better than
the idea it replaces. - ANSWER Relative Advantage
The theory/perspective that focuses largely on messages contrary to one's predispositions - ANSWER
Cognitive dissonance
(T/F) Picking up a pamphlet or reading an in-depth newspaper article is an example of the "interest
stage" of the adoption process. - ANSWER True
Mass media have the most influence in what stages of the adoption process? - ANSWER Awareness and
interest
Changing attitudes would be considered an Objective of Communication. - ANSWER True
Trade show booths would be an example of a method to reach active information-seekers. - ANSWER
true
Most communication models have five basic elements: source, encoder, signal, decoder, and - ANSWER
destination
