mgsc 390 final
- ANS-Ch 6
t - ANS-t/f: Disruptive innovations don't need to perform better than incumbents; they simply
need to perform well enough to appeal to their customers (and often do so at a lower price
t - ANS-t/f: 1. Many disruptive firms were started by former employees of the disrupted giants.
t - ANS-t/f: At the dawn of commercial mobile phone technology AT&T hired storied consulting
firm McKinsey & Company to forecast US cellphone use
f - ANS-t/f: An option is a right and an obligation to make an investment
f - ANS-t/f: 1. Microsoft's purchase of Nokia to influence the mobile market was well worth the
$7.2 billion price tag.
t - ANS-t/f: Identifying and nurturing potentially disruptive technologies requires constant
vigilance and relentless and broad environmental scanning
t - ANS-t/f: profit margins for disruptive innovations are usually worse than those for incumbent
technologies
f - ANS-t/f: 1. Firms that listen to existing customers and tailor offerings based on this input are
far more likely to identify potentially disruptive technologies than those that experiment with
products that existing customers do not demand.
f - ANS-t/f: 1. ARM is one of the only firms, aside from Intel, that has scale allowing it to own and
operate its own fabs.
t - ANS-t/f: Firms might not want to use ARM chips because they are incompatible with Intel
chips
t - ANS-t/f: Firms may want to use ARM chips because they draw less power than Intel chips
t - ANS-t/f: ARM provides logic in the majority of smartphones, including products by Apple and
Samsung
t - ANS-t/f: Intuit has avoided disruption in the shift away from packaged software by developing
products that leverage cloud computing, some of which are initially provided for free
e - ANS-1. Metcalfe's Law is also known as:
,a. systemic events.
b. cluster effects.
c. group impressions.
d. herd instincts.
e. network externalities.
b - ANS-1. Which of the following products or services is not subject to network effects?
Banking services
Snack chip manufacturing
Video game consoles
Social networks
b - ANS-1. Which of the following is true of disruptive technologies?
a. The tech industry is the least fertile ground for disruptive technologies.
b. Initially underperforming incumbents, over time their performance attributes improve to the
point where they invade established markets.
c. They come to market with a set of performance attributes that existing customers have
demanded.
d. Disruptive technologies and disruptive innovations are independent concepts.
e. The term disruptive technologies is a simple one because few technologies are able to create
market shocks and catalyze growth.
a - ANS-1. Big firms fail to see disruptive innovations as a threat because:
they primarily focus on the bottom line.
they fail to listen to customer needs
.
they overestimate the impact of these innovations.
they don't indulge in playing catch-up.
they concentrate only on future financial performance.
a - ANS-1. The acronym VoIP is considered by many to be a disruptive innovation. It refers to:
a. The technology used in internet telephony
b. Cloud computing
c. Semiconductor manufacturing technology
d. DWDM
b - ANS-1. Which of the following is a way to recognize potentially disruptive innovations?
Pay attention to slow-expensive advancements in technology.
Seeking the opinions of venture capitalists, research academics, and passionate internal
engineering staff.
, Become more consumer focused.
Indulge in bottom-line obsession.
Increase conversation within same product groups.
b - ANS-1. Yahoo!'s mobile team didn't have an executive champion to protect and nurture the
team during the pioneering phase when financial results couldn't be realized. It couldn't show
substantial results, so managers were reassigned. This is an example of:
a. social engineering
b. the Creosote Bush effect
c. overspending on unproven projects
d. the options portfolio of innovation
- ANS-Ch 8
f - ANS-t/f: 1. In the context of network effects, the term "network" refers to either wired or
wireless systems that connect computing components.
f - ANS-t/f: 1. In the absence of network effects, the value of a product or service increases as
the number of users grows.
t - ANS-t/f: Network effects do not influence all consumer products or services
t - ANS-t/f: 1. Every product or service subject to network effects fosters some kind of exchange.
f - ANS-t/f: High switching costs serve to weaken the value of network effects as a value asset
t - ANS-t/f: 1. The higher the value of a user's overall investment, the more they are likely to
consider the staying power of any offering before choosing to adopt it.
t - ANS-t/f: Staying power is important for consumers of technology products because
investment over time usually greatly exceeds the initial price paid for a product or service
T - ANS-t/f: Many firms attempt to enhance their network effects by creating a platform for the
development of third-party products and services that enhance the primary offering
D - ANS-1. Which of the following factors represents one of the sources of value derived from
network effects?
Congestion
Price transparency
Information symmetry
Staying power
Complementary costs
- ANS-Ch 6
t - ANS-t/f: Disruptive innovations don't need to perform better than incumbents; they simply
need to perform well enough to appeal to their customers (and often do so at a lower price
t - ANS-t/f: 1. Many disruptive firms were started by former employees of the disrupted giants.
t - ANS-t/f: At the dawn of commercial mobile phone technology AT&T hired storied consulting
firm McKinsey & Company to forecast US cellphone use
f - ANS-t/f: An option is a right and an obligation to make an investment
f - ANS-t/f: 1. Microsoft's purchase of Nokia to influence the mobile market was well worth the
$7.2 billion price tag.
t - ANS-t/f: Identifying and nurturing potentially disruptive technologies requires constant
vigilance and relentless and broad environmental scanning
t - ANS-t/f: profit margins for disruptive innovations are usually worse than those for incumbent
technologies
f - ANS-t/f: 1. Firms that listen to existing customers and tailor offerings based on this input are
far more likely to identify potentially disruptive technologies than those that experiment with
products that existing customers do not demand.
f - ANS-t/f: 1. ARM is one of the only firms, aside from Intel, that has scale allowing it to own and
operate its own fabs.
t - ANS-t/f: Firms might not want to use ARM chips because they are incompatible with Intel
chips
t - ANS-t/f: Firms may want to use ARM chips because they draw less power than Intel chips
t - ANS-t/f: ARM provides logic in the majority of smartphones, including products by Apple and
Samsung
t - ANS-t/f: Intuit has avoided disruption in the shift away from packaged software by developing
products that leverage cloud computing, some of which are initially provided for free
e - ANS-1. Metcalfe's Law is also known as:
,a. systemic events.
b. cluster effects.
c. group impressions.
d. herd instincts.
e. network externalities.
b - ANS-1. Which of the following products or services is not subject to network effects?
Banking services
Snack chip manufacturing
Video game consoles
Social networks
b - ANS-1. Which of the following is true of disruptive technologies?
a. The tech industry is the least fertile ground for disruptive technologies.
b. Initially underperforming incumbents, over time their performance attributes improve to the
point where they invade established markets.
c. They come to market with a set of performance attributes that existing customers have
demanded.
d. Disruptive technologies and disruptive innovations are independent concepts.
e. The term disruptive technologies is a simple one because few technologies are able to create
market shocks and catalyze growth.
a - ANS-1. Big firms fail to see disruptive innovations as a threat because:
they primarily focus on the bottom line.
they fail to listen to customer needs
.
they overestimate the impact of these innovations.
they don't indulge in playing catch-up.
they concentrate only on future financial performance.
a - ANS-1. The acronym VoIP is considered by many to be a disruptive innovation. It refers to:
a. The technology used in internet telephony
b. Cloud computing
c. Semiconductor manufacturing technology
d. DWDM
b - ANS-1. Which of the following is a way to recognize potentially disruptive innovations?
Pay attention to slow-expensive advancements in technology.
Seeking the opinions of venture capitalists, research academics, and passionate internal
engineering staff.
, Become more consumer focused.
Indulge in bottom-line obsession.
Increase conversation within same product groups.
b - ANS-1. Yahoo!'s mobile team didn't have an executive champion to protect and nurture the
team during the pioneering phase when financial results couldn't be realized. It couldn't show
substantial results, so managers were reassigned. This is an example of:
a. social engineering
b. the Creosote Bush effect
c. overspending on unproven projects
d. the options portfolio of innovation
- ANS-Ch 8
f - ANS-t/f: 1. In the context of network effects, the term "network" refers to either wired or
wireless systems that connect computing components.
f - ANS-t/f: 1. In the absence of network effects, the value of a product or service increases as
the number of users grows.
t - ANS-t/f: Network effects do not influence all consumer products or services
t - ANS-t/f: 1. Every product or service subject to network effects fosters some kind of exchange.
f - ANS-t/f: High switching costs serve to weaken the value of network effects as a value asset
t - ANS-t/f: 1. The higher the value of a user's overall investment, the more they are likely to
consider the staying power of any offering before choosing to adopt it.
t - ANS-t/f: Staying power is important for consumers of technology products because
investment over time usually greatly exceeds the initial price paid for a product or service
T - ANS-t/f: Many firms attempt to enhance their network effects by creating a platform for the
development of third-party products and services that enhance the primary offering
D - ANS-1. Which of the following factors represents one of the sources of value derived from
network effects?
Congestion
Price transparency
Information symmetry
Staying power
Complementary costs
