Advertising Test
#2 Questions and
Complete Solutions
Graded A+
Denning [Date] [Course title]
, Which of the following would be an example of a message source?
A. actress Sarah Michelle Geller in Revlon commercials
B. Writers' Digest magazine
C. the organization in Orlando to promote tourism
D. All of the above - Answer: D. All of the above
Which of the following statements describes a good reason for using celebrities in ads and having them
endorse a company's product or service?
A. Celebrities cannot draw attention to advertising messages in a cluttered media environment
B. The respect, popularity or admiration a celebrity enjoys may carry over to the product she or he
endorses.
C. Celebrities may be unable to enhance the target audience's perceptions of the products' image or
performance - Answer: B. The respect, popularity or admiration a celebrity enjoys may carry over to the
product she or he endorses.
Factors that marketers consider in choosing celebrity endorsers include:
A. their Q rating
B. their appeal and attractiveness among various demographic groups
C. their visibility and personality
D. All of the above - Answer: D. All of the above
Message sidedness, order of presentation, and refutation are all related to which communication
variable?
A. channel
B. source
C. message structure - Answer: C. Message Structure
#2 Questions and
Complete Solutions
Graded A+
Denning [Date] [Course title]
, Which of the following would be an example of a message source?
A. actress Sarah Michelle Geller in Revlon commercials
B. Writers' Digest magazine
C. the organization in Orlando to promote tourism
D. All of the above - Answer: D. All of the above
Which of the following statements describes a good reason for using celebrities in ads and having them
endorse a company's product or service?
A. Celebrities cannot draw attention to advertising messages in a cluttered media environment
B. The respect, popularity or admiration a celebrity enjoys may carry over to the product she or he
endorses.
C. Celebrities may be unable to enhance the target audience's perceptions of the products' image or
performance - Answer: B. The respect, popularity or admiration a celebrity enjoys may carry over to the
product she or he endorses.
Factors that marketers consider in choosing celebrity endorsers include:
A. their Q rating
B. their appeal and attractiveness among various demographic groups
C. their visibility and personality
D. All of the above - Answer: D. All of the above
Message sidedness, order of presentation, and refutation are all related to which communication
variable?
A. channel
B. source
C. message structure - Answer: C. Message Structure
