Certified Travel Agent UPDATED Exam
Questions and CORRECT Answers
The channels through which you've chosen to distribute your special interest travel product
describe which aspect of your marketing strategy? - CORRECT ANSWER- Place
A marketing plan for a special interest travel business should include a description of the
target audience. - CORRECT ANSWER- True
Promoting special interest travel includes each of the following except: Image and Logo The
Internet and E-Marketing Advertising Negotiating - CORRECT ANSWER- Negotiating
Your chosen specialty should be consistent with your own interests and that of your overall
business plan. - CORRECT ANSWER- True
Selling to niche markets is more labor-intensive than selling mass-market products. -
CORRECT ANSWER- True
Which of the following demographic groups demonstrates a growing trend toward luxury and
several trips each year? Affluents Baby Boomers Millennials Senior Citizens - CORRECT
ANSWER- Millennials
Which of the following travel experiences is not considered a special interest market? -
CORRECT ANSWER- All-Inclusive Resort
If you're purchasing print or online advertising for your specialty rather than the full-service
nature of your business, it's not necessary to find out which publications or websites your
potential buyers read. - CORRECT ANSWER- False
A concise overview of why you are in the business of selling your particular special interest
niche is known as a - CORRECT ANSWER- Mission Statement
The growth of special interest travel is limited to Baby Boomers, and Generations X and Y. -
CORRECT ANSWER- False
, Kavan Jordan's goal is to conduct acceptable orientations for all new travel counselors by the
end of the calendar year. Which of the basic criteria of goal setting is missing from this
statement? - CORRECT ANSWER- It is not measurable.
When it comes to making important team decisions, consensus is more effective than voting.
- CORRECT ANSWER- True
A team member who attempts to compromise or bargain with other team members
demonstrates which of the following approaches to resolving conflict? - CORRECT
ANSWER- Negotiating
Which of the steps below should be taken initially to ensure conflict is viewed positively? -
CORRECT ANSWER- Regularly elicit and communicate true thoughts and feelings
The first step in solving a problem is to - CORRECT ANSWER- sense the problem.
Shy people are ineffective networkers. - CORRECT ANSWER- False
During team meetings, team members should thoroughly discuss why things can happen
before debating why they cannot. - CORRECT ANSWER- True
Which of the following is not a characteristic of a productive team? - CORRECT ANSWER-
Team members have individual missions.
A team should be given the freedom to act so that mistakes will be made and lessons can be
learned. - CORRECT ANSWER- True
When dealing with conflict, teams need to negotiate more than innovate. - CORRECT
ANSWER- False
Which of the following describes an internal time waster that is within your contro -
CORRECT ANSWER- Procrastination
Questions and CORRECT Answers
The channels through which you've chosen to distribute your special interest travel product
describe which aspect of your marketing strategy? - CORRECT ANSWER- Place
A marketing plan for a special interest travel business should include a description of the
target audience. - CORRECT ANSWER- True
Promoting special interest travel includes each of the following except: Image and Logo The
Internet and E-Marketing Advertising Negotiating - CORRECT ANSWER- Negotiating
Your chosen specialty should be consistent with your own interests and that of your overall
business plan. - CORRECT ANSWER- True
Selling to niche markets is more labor-intensive than selling mass-market products. -
CORRECT ANSWER- True
Which of the following demographic groups demonstrates a growing trend toward luxury and
several trips each year? Affluents Baby Boomers Millennials Senior Citizens - CORRECT
ANSWER- Millennials
Which of the following travel experiences is not considered a special interest market? -
CORRECT ANSWER- All-Inclusive Resort
If you're purchasing print or online advertising for your specialty rather than the full-service
nature of your business, it's not necessary to find out which publications or websites your
potential buyers read. - CORRECT ANSWER- False
A concise overview of why you are in the business of selling your particular special interest
niche is known as a - CORRECT ANSWER- Mission Statement
The growth of special interest travel is limited to Baby Boomers, and Generations X and Y. -
CORRECT ANSWER- False
, Kavan Jordan's goal is to conduct acceptable orientations for all new travel counselors by the
end of the calendar year. Which of the basic criteria of goal setting is missing from this
statement? - CORRECT ANSWER- It is not measurable.
When it comes to making important team decisions, consensus is more effective than voting.
- CORRECT ANSWER- True
A team member who attempts to compromise or bargain with other team members
demonstrates which of the following approaches to resolving conflict? - CORRECT
ANSWER- Negotiating
Which of the steps below should be taken initially to ensure conflict is viewed positively? -
CORRECT ANSWER- Regularly elicit and communicate true thoughts and feelings
The first step in solving a problem is to - CORRECT ANSWER- sense the problem.
Shy people are ineffective networkers. - CORRECT ANSWER- False
During team meetings, team members should thoroughly discuss why things can happen
before debating why they cannot. - CORRECT ANSWER- True
Which of the following is not a characteristic of a productive team? - CORRECT ANSWER-
Team members have individual missions.
A team should be given the freedom to act so that mistakes will be made and lessons can be
learned. - CORRECT ANSWER- True
When dealing with conflict, teams need to negotiate more than innovate. - CORRECT
ANSWER- False
Which of the following describes an internal time waster that is within your contro -
CORRECT ANSWER- Procrastination
