1
Gerontology Final Exam
Gerontology Final Exam
Questions with Correct Verified
Answers 2024/2025
1. The 50+ segment of the U.S. population controls what
proportion of the total net worth and financial assets of the
country? - ANS ✔Three Quarters
2. "Silver industries" include which of the following? - ANS
✔Travel, Financial Services, Healthcare
3. Market segmentation of older consumers involves dividing
people up according to which of the following? - ANS ✔Health
Status, Transitions That Commonly Occur in Later Life, Chronological
Age, Psychological Characteristics
4. According to the text, what are some of the limitations of the
marketplace model? - ANS ✔Silver industries such as anti-aging
medicine is thriving despite a lack of evidence regarding its
effectiveness, Marketing to older adults often uses implicitly ageist
messages
Gerontology Final Exam
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Gerontology Final Exam
5. Consumers over age 45 are the new customer majority. - ANS
✔True
6. Two thirds of all healthcare expenditures in the United States
are spent by people 55 and older. - ANS ✔False
7. The senior market is composed of distinct segments, whether
based on age or other characteristics. - ANS ✔True
8. Most older adults move out of their homes at the point of
retirement. - ANS ✔False
9. Evidence shows that older people can be motivated to buy and
use new products or services if they see a clear benefit in what is
offered. - ANS ✔True
10. Marketing has often missed the target of older consumers
by failing to recognize the crucial dimension of individual
differences. - ANS ✔True
11. Anti-aging medicine hasn't been very appealing to
consumers. - ANS ✔False
Gerontology Final Exam
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Gerontology Final Exam
12. The power of cumulative advantage and disadvantage
means that, as we grow older, inequality is likely to increase. -
ANS ✔True
13. According to the U.S. Department of Labor, careers in aging
are expected to be a high-growth area during the next decade. -
ANS ✔True
14. Ageism—age stereotyping—was created by the advertising
industry. - ANS ✔False
15. Of all social media users, 33% are baby boomers - ANS
✔True
16. The majority of older adults surveyed recently indicated
that technology use is not very important to them. - ANS ✔False
17. Anti-aging medicine has been proven to increase
maximum life span and slow biological aging. - ANS ✔False
18. Advertising and marketing tend to ignore the potential of
the older adult market. - ANS ✔True
Gerontology Final Exam
Gerontology Final Exam
Gerontology Final Exam
Questions with Correct Verified
Answers 2024/2025
1. The 50+ segment of the U.S. population controls what
proportion of the total net worth and financial assets of the
country? - ANS ✔Three Quarters
2. "Silver industries" include which of the following? - ANS
✔Travel, Financial Services, Healthcare
3. Market segmentation of older consumers involves dividing
people up according to which of the following? - ANS ✔Health
Status, Transitions That Commonly Occur in Later Life, Chronological
Age, Psychological Characteristics
4. According to the text, what are some of the limitations of the
marketplace model? - ANS ✔Silver industries such as anti-aging
medicine is thriving despite a lack of evidence regarding its
effectiveness, Marketing to older adults often uses implicitly ageist
messages
Gerontology Final Exam
, 2
Gerontology Final Exam
5. Consumers over age 45 are the new customer majority. - ANS
✔True
6. Two thirds of all healthcare expenditures in the United States
are spent by people 55 and older. - ANS ✔False
7. The senior market is composed of distinct segments, whether
based on age or other characteristics. - ANS ✔True
8. Most older adults move out of their homes at the point of
retirement. - ANS ✔False
9. Evidence shows that older people can be motivated to buy and
use new products or services if they see a clear benefit in what is
offered. - ANS ✔True
10. Marketing has often missed the target of older consumers
by failing to recognize the crucial dimension of individual
differences. - ANS ✔True
11. Anti-aging medicine hasn't been very appealing to
consumers. - ANS ✔False
Gerontology Final Exam
, 3
Gerontology Final Exam
12. The power of cumulative advantage and disadvantage
means that, as we grow older, inequality is likely to increase. -
ANS ✔True
13. According to the U.S. Department of Labor, careers in aging
are expected to be a high-growth area during the next decade. -
ANS ✔True
14. Ageism—age stereotyping—was created by the advertising
industry. - ANS ✔False
15. Of all social media users, 33% are baby boomers - ANS
✔True
16. The majority of older adults surveyed recently indicated
that technology use is not very important to them. - ANS ✔False
17. Anti-aging medicine has been proven to increase
maximum life span and slow biological aging. - ANS ✔False
18. Advertising and marketing tend to ignore the potential of
the older adult market. - ANS ✔True
Gerontology Final Exam
