MNO3706
Assignment 3
Semester 2 2024
QUESTIONS WITH COMPLETE ANSWERS
[DATE]
[COMPANY NAME]
[Company address]
, MNO3706 Assignment 3 Semester 2 2024
1. Explain how a corporate’s image can be effected by accidents and
injuries. (10)
2. How does accidents influence employee morale? (10)
3. What guidelines are needed by health and safety professionals to
determine ethical behaviour?
1. Explain how a corporate’s image can be affected by accidents and
injuries. (10)
A corporate image refers to the perception of a company held by the
general public, including customers, investors, and employees. Accidents
and injuries can significantly impact a corporate’s image in several ways:
1. Negative Publicity: Accidents and injuries often attract media
attention, leading to negative publicity. This can tarnish the
company’s reputation and create a lasting negative impression.
2. Loss of Trust: Customers and clients may lose trust in the company
if they perceive it as unsafe or neglectful of employee welfare.
3. Brand Damage: The brand's association with safety issues can
diminish its appeal and differentiation, potentially affecting market
share and customer loyalty.
4. Investor Confidence: Investors may view accidents and injuries as
indicators of poor management and operational inefficiencies, leading
to decreased investor confidence and potential divestment.
Assignment 3
Semester 2 2024
QUESTIONS WITH COMPLETE ANSWERS
[DATE]
[COMPANY NAME]
[Company address]
, MNO3706 Assignment 3 Semester 2 2024
1. Explain how a corporate’s image can be effected by accidents and
injuries. (10)
2. How does accidents influence employee morale? (10)
3. What guidelines are needed by health and safety professionals to
determine ethical behaviour?
1. Explain how a corporate’s image can be affected by accidents and
injuries. (10)
A corporate image refers to the perception of a company held by the
general public, including customers, investors, and employees. Accidents
and injuries can significantly impact a corporate’s image in several ways:
1. Negative Publicity: Accidents and injuries often attract media
attention, leading to negative publicity. This can tarnish the
company’s reputation and create a lasting negative impression.
2. Loss of Trust: Customers and clients may lose trust in the company
if they perceive it as unsafe or neglectful of employee welfare.
3. Brand Damage: The brand's association with safety issues can
diminish its appeal and differentiation, potentially affecting market
share and customer loyalty.
4. Investor Confidence: Investors may view accidents and injuries as
indicators of poor management and operational inefficiencies, leading
to decreased investor confidence and potential divestment.
