SHORT ANSWER QUESTIONS

1..What are the steps in effective marketing Communication?? ANS: 1-identifying the target audience 2. define the objectives 3.Design Communication 4.Set Communication channels 5.Design Media mix 6.Develop budget 7.Evaluate Result 8.Mainatain Integrated marketing Communication 2.What is IMC .Illustrate the process chain ANS: It is the judicial mix of promotional elements.It is a process of Planning ,Execution and monitoring of brand message that create customer relationships is called as Integrated marketing Comminication(IMC). The process chain is as follows Advertiser Advertising agency Media Organizations Specialized Service provider Collateral Services 3.Explain the terms with examples a)e-commerce b)e-marketing c)e-networking ANS:e-commerce-Buying ,selling,or transferring transactions of goods done over the internet is called as : e-marketing-The marketing activities that are done with the help of email is called as e-marketing eg:Snapdeal sending offers via email e-networking:The process interconnecting IT Professionals via internet is called as e-networking eg:Linked in 4.Distinguish between m-commerce and E-commerce ANS: The Buying ,selling,or transferring transactions of goods done over the internet is called as e commerce but the buying and selling of goods with the help of handheld devices is called as M-commerce. 5.What is a marketing information system?What are its components? ANS: A Marketing Information System (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. 1.Marketing Control system ting planning system ting research system ting Decision support system