TRT1602 - ASSESSMENT 2 - QUESTIONS AND ANSWERS - SEMESTER 2 - 2024

2024 – S1 – TRT1602 – ASSESSMENT 2 – Q&A



Assessment 2
Started on Sunday, 17 March 2024,
State Finished
Completed on Sunday, 17 March 2024,
Time taken
Marks 10.00/10.00
Grade 100.00 out of 100.00


Question 1
Tourism marketing forms the bridge between the supply and demand factors of
tourism.

True
False

Feedback
The correct answer is 'True'.



Question 2
A tourism marketing strategy is the …

a.
steps and methods to make tourist locations attractive to visitors.

b.
overarching plan to achieve marketing goals and objectives.

c.
set of practical marketing tactics that a business performs every day.

d.
application of the marketing plan.

Feedback
Your answer is correct.

You need to differentiate carefully between tourism marketing, a tourism marketing
strategy and marketing tactics. The differences are outlined in section 2.5.

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, 2024 – S1 – TRT1602 – ASSESSMENT 2 – Q&A


The correct answer is:
overarching plan to achieve marketing goals and objectives.



Question 3
_________ in the marketing mix refers to the range of encounters that tourists
experience and assess.



Feedback
The correct answer is: Process



Question 4
Please match the provided terms with the correct option.




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