COM2604 Assignment
1 Semester 2 2024
(817738) - DUE 21
August 2024
[Company address]
, COM2604 Assignment 1 Semester 2 2024 (817738) - DUE 21 August 2024
QUESTION 1
STUDY UNIT 3
Approaches to the study of mass communication When we attempt to describe,
interpret, evaluate and predict a phenomenon, in this case mass communication,
understanding said phenomenon is key. Various factors influence this.
1.1 In a short paragraph, present a well-formulated definition of mass communication
using your own examples to substantiate your answer. (5)
1.2 Further to the above, there are various perspectives on mass communication.
Briefly mention each of these and their specific emphasis. (5)
1.3 The theoretical approach you use also holds certain implications for your
understanding of mass communication. Briefly discuss the main characteristics of the
two approaches listed below:
1.3.1 The technological determinism approach. (5)
1.3.2 The poststructionalist/postmodern approach. (5) [TOTAL 20]
Question 1
Study Unit 3: Approaches to the Study of Mass Communication
1.1 Definition of Mass Communication
1 Semester 2 2024
(817738) - DUE 21
August 2024
[Company address]
, COM2604 Assignment 1 Semester 2 2024 (817738) - DUE 21 August 2024
QUESTION 1
STUDY UNIT 3
Approaches to the study of mass communication When we attempt to describe,
interpret, evaluate and predict a phenomenon, in this case mass communication,
understanding said phenomenon is key. Various factors influence this.
1.1 In a short paragraph, present a well-formulated definition of mass communication
using your own examples to substantiate your answer. (5)
1.2 Further to the above, there are various perspectives on mass communication.
Briefly mention each of these and their specific emphasis. (5)
1.3 The theoretical approach you use also holds certain implications for your
understanding of mass communication. Briefly discuss the main characteristics of the
two approaches listed below:
1.3.1 The technological determinism approach. (5)
1.3.2 The poststructionalist/postmodern approach. (5) [TOTAL 20]
Question 1
Study Unit 3: Approaches to the Study of Mass Communication
1.1 Definition of Mass Communication
