[Date]
COM3708 Assignment 1
PORTFOLIO Semester 2
2024 - DUE 9 September
2024
QUESTIONS WITH COMPLETE ANSWERS
, COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September
2024
PHASE 1:
ASSESS Outcome of phase 1 A document should be produced that exhaustively
details particulars of the audience assessment, the organisation's broader operations
and objectives, the pertinent environmental conditions, historical and future
considerations, as well as the details, perceptions, status and communication of the
idea that forms the focus of the campaign. The document should include a
complete situation analysis. Assessment of the relevant variables should be based
on observation, informal research and investigation and, finally, formal research.
To compile this document systematically, you should do the following:
1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and
do the following:
1.1.1 Identify an organisation or organisations that you will approach with the
proposal to plan a communication campaign. Write down the name of the
organisation(s) and its (their) contact details.
1.1.2 Write a letter to the owner/manager/organiser of the organisation in which
you explain that you would like to meet him/her to propose the planning of a
communication campaign – also explain what the campaign will entail. Explain
that persons concerned will be under no obligation to implement the campaign, and
provide particulars of what the planning process will require. Remember, this first
act of approaching the organisation is also an act of communication – convincing
the organisation and its management that you can add value to the organisation
COM3708 Assignment 1
PORTFOLIO Semester 2
2024 - DUE 9 September
2024
QUESTIONS WITH COMPLETE ANSWERS
, COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September
2024
PHASE 1:
ASSESS Outcome of phase 1 A document should be produced that exhaustively
details particulars of the audience assessment, the organisation's broader operations
and objectives, the pertinent environmental conditions, historical and future
considerations, as well as the details, perceptions, status and communication of the
idea that forms the focus of the campaign. The document should include a
complete situation analysis. Assessment of the relevant variables should be based
on observation, informal research and investigation and, finally, formal research.
To compile this document systematically, you should do the following:
1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and
do the following:
1.1.1 Identify an organisation or organisations that you will approach with the
proposal to plan a communication campaign. Write down the name of the
organisation(s) and its (their) contact details.
1.1.2 Write a letter to the owner/manager/organiser of the organisation in which
you explain that you would like to meet him/her to propose the planning of a
communication campaign – also explain what the campaign will entail. Explain
that persons concerned will be under no obligation to implement the campaign, and
provide particulars of what the planning process will require. Remember, this first
act of approaching the organisation is also an act of communication – convincing
the organisation and its management that you can add value to the organisation
