MNG3701 Assignment 2
Semester 2 2024
(620712) - DUE 16
September 2024
[Company address]
, MNG3701 Assignment 2 Semester 2 2024 (620712) - DUE
16 September 2024
Conduct An Internet Search And Access The Vodacom Group Limited Integrated
Report For The Year Ended 31 March 2022.
Questions
1 a) Explain the importance of analysing the micro-environment. Briefly explain
any three approaches that can be used to analyse the micro-environment.
b) Use the information in the case-study to Identify two strengths and two
weaknesses.
1. Importance of Analyzing the Micro-Environment
a) Importance: Analyzing the micro-environment is crucial for businesses to
understand the immediate factors that affect their operations and performance. This
includes understanding customer needs, competitor strategies, supplier dynamics,
and market trends. Effective micro-environment analysis helps in:
1. Identifying Opportunities and Threats: By analyzing the micro-
environment, businesses can identify new opportunities for growth and
potential threats that need mitigation.
2. Enhancing Competitive Advantage: Understanding competitors' strengths
and weaknesses allows a business to develop strategies that leverage its own
strengths and address its weaknesses.
3. Improving Customer Relationships: A deep understanding of customer
preferences and behaviors enables businesses to tailor their products and
services to meet customer needs better, thereby enhancing customer
satisfaction and loyalty.
Approaches to Analyze the Micro-Environment:
1. SWOT Analysis: This method involves evaluating the Strengths,
Weaknesses, Opportunities, and Threats related to the business. It helps in
identifying internal capabilities and external possibilities.
2. Porter's Five Forces: This framework analyzes five critical forces that
affect market competition: the threat of new entrants, bargaining power of
Semester 2 2024
(620712) - DUE 16
September 2024
[Company address]
, MNG3701 Assignment 2 Semester 2 2024 (620712) - DUE
16 September 2024
Conduct An Internet Search And Access The Vodacom Group Limited Integrated
Report For The Year Ended 31 March 2022.
Questions
1 a) Explain the importance of analysing the micro-environment. Briefly explain
any three approaches that can be used to analyse the micro-environment.
b) Use the information in the case-study to Identify two strengths and two
weaknesses.
1. Importance of Analyzing the Micro-Environment
a) Importance: Analyzing the micro-environment is crucial for businesses to
understand the immediate factors that affect their operations and performance. This
includes understanding customer needs, competitor strategies, supplier dynamics,
and market trends. Effective micro-environment analysis helps in:
1. Identifying Opportunities and Threats: By analyzing the micro-
environment, businesses can identify new opportunities for growth and
potential threats that need mitigation.
2. Enhancing Competitive Advantage: Understanding competitors' strengths
and weaknesses allows a business to develop strategies that leverage its own
strengths and address its weaknesses.
3. Improving Customer Relationships: A deep understanding of customer
preferences and behaviors enables businesses to tailor their products and
services to meet customer needs better, thereby enhancing customer
satisfaction and loyalty.
Approaches to Analyze the Micro-Environment:
1. SWOT Analysis: This method involves evaluating the Strengths,
Weaknesses, Opportunities, and Threats related to the business. It helps in
identifying internal capabilities and external possibilities.
2. Porter's Five Forces: This framework analyzes five critical forces that
affect market competition: the threat of new entrants, bargaining power of
