inside LVMH certificate 2023 /2024

A BRAND DNA IS BASED ON... - correct ansewrs--Heritage & values A commonly used definition of Sustainability is based on three pillars: maximising simultaneously the biological system goals, economic system goals, and social system goals. - correct ansewrs--TRUE According to Alice Litscher, what are the 3 steps of the creative process ? - correct ansewrs--Collecting, Experimentation, Making According to Anne Michaut, select key principles of Luxury - correct ansewrs--· Consumers have a range of consumption motivations. · Consumers tend to express their values through the brands they select. · Brands can become powerful personal branding tools as they project clear and strong values. · Brands can deliver higher perceived value to their customers by expressing their own values. According to Bain & Company, by 2030, online sales will represent... - correct ansewrs-- 33% of the luxury sales ACCORDING TO CAROLE BILDÉ, HER FIRST ROLE AS MARKETING AND COMMUNICATION DIRECTOR FOR VEUVE CLICQUOT IS TO... - correct ansewrs-- engage customers and make Veuve Clicquot the most desirable Champagne brand. According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualisation, social media or values. - correct ansewrs--TRUE ACCORDING TO FABRIZIO BUONAMASSA FROM BVLGARI, DESIGN CAN BE SEEN AS ART APPLIED TO INDUSTRY. - correct ansewrs--YES According to Nina Cooper from Parfums Christian Dior, a key challenge in the omnichannel world is to talk to different customers through various channels while conveying the same message - correct ansewrs--Agree According to Serge Carreira, which are the essential values of luxury? - correct ansewrs--· Quality beyond aesthetic · Legacy beyond desire