Samenvatting Weblectures Destination Management 2019/2020

Weblectures Destination Management
Lecture: Destination Theory (C)

,00 Introduction

These web lectures are a short block of information in which the Conceptual Model of Destination
Competitiveness will be explained. The book is necessary. The model has five horizontal bars, we
start at the bottom and work our way up. We’ll use London as our example.


SUPPORTING FACTORS AND RESOURCES

Infrastructure Accessibility Facilitating Resources Hospitality Enterprise Political will



01 Infrastructure

The infrastructure is a supporting factor/resource. Supporting factors and resources support or
provide a foundation upon which a successful tourism industry can be established. The supporting
factors are:

 Infrastructure  Hospitality
 Accessibility  Enterprise
 Facilitating resources  Political will

General infrastructure is:

 Airport, rail, bus terminals
 Electrical power, sanitation, drainage
 Telecommunications, internet
 Financial systems, education system
 National defense
 Normally delivered by government (but may have been privatized)
 Level of on-going investment

Services of infrastructure:

 Food stores, book stored, hairdressers, garages, gas stations
 Normally delivered by private sector

Quality of infrastructure:

 Cannot be assessed with simple measures
 Can vary within destination
 Reliability, safety, efficiency
 Good design (signage at airport)
 Simple to use tube system with clear maps
 How does it help tourism?

How would you compare the infrastructure at your destination to the infrastructure of competitors?

, 02 Accessibility

Accessibility: ease or difficulty involved in travelling to and entering the region concerned. The
accessibility depends on:

 Formal barriers (visa)  Airline landing rights
 Political control  How can a destination influence it the
 Often wanted from government accessibility?

Compared to competitors, what accessibility advantages does your destination have?



03 Facilitating Resources

Human Knowledge Resources:

 Human Resources  Diversity of skills & knowledge
 Expectations regarding skill levels  Specialist training
needed  Academic institutions
 Tourism product is delivered by those  Attitude to career in tourism
working in tourism to serve the
tourists

Financial Capital Resources:

 Cost of Human Resources (wages, taxes)
 Does tourism interest generate revenue?
 Is that revenue fed back to training?
 How does the destination encourage investment?
 How to foster a financially successful industry?

In what way do your destination’s facilitating resources give it a competitive advantage?



04 Hospitality

Hospitality is extremely important. Without hospitality, visitors may never come back. Hospitality is
the attitude of the residents towards tourists.

Hospitality:

 Hospitality of residents general supporting factor
 How can destinations encourage permanent residents to be friendly to tourists?
 High service, warm welcome, well treated -> huge impact on the experience
 Friendliness is not enough

How welcoming to tourism are the locals at your destination?