Summary Digital Marketing, From A to Z Basics.

Digital Marketing, From A to Z Basics. URL - Indicate: uniform resource locator Domain name: the name of a website IP address - Indicate: Internet Protocol address; standardized set of producers for locating computers connected to the internet for transferring information from one computer to another Server - Indicate: a computer connected to the internet that fulfills information requests to the website Cookie - Indicate: a unique identifier that allows the computer during one previous visit to remember the user used to tailor the website experience to each user HTML and Javascript - Indicate: hypertext markup language (HTML) HTML and Javascript are client side coding languages that web browsers process to display webpages Web browser - Indicate: software that displays webpages—Internet Explorer, Firefox, Chrome, Safari Shopping cart - Indicate: software that stores shoppers' product requests TLS - Indicate: transport layer security; an encryption method to prevent eavesdropping from third parties; its predecessor was called secure sockets layer (SSL) Hosting - Indicate: providing server space for others to run a website Direct traffic - Indicate: comes either from offline advertising activities or habit Paid referral traffic - Indicate: comes from banner, text, or rich media ads that a website has paid to display on other websites Unpaid referral traffic - Indicate: any visitors that come to the website from any links that are not paid for Paid search traffic - Indicate: comes from ads on the search engine results page that accompany the organic results Unpaid search traffic - Indicate: any traffic that comes to a site by clicking on the organic search results on the search engine results page SERP - Indicate: search engine results page Organic search results - Indicate: comes from non paid traffic - Indicate: Conversions - Indicate: a target action you wish visitors to take Conversion rate - Indicate: percentage of visitors who convert (perform the desired action, e.g. subscribe/purchase)