Principles of Marketing Management (MNM1601) Assignment 1
Question 1
Mzansi Clothing annually conducts eight focus groups; two before the start of each
season. The company maintains a database of existing customers between the ages of
18 and 25 and randomly invites 7 to 15 customers from the database to attend the
focus groups. What type of research design does Mzansi Clothing use to stay ahead in
terms of trends and what their customers like?
a.
survey
b.
descriptive
c.
quantitative
d.
qualitative✓
Question 2
Which ONE of the following is NOT an element of a marketing information system?
a.
external data sources
b.
supplier monitoring system✓
c.
marketing research
d.
internal data sources
Question 3
Which components of a SWOT analysis can be found in the internal environment of
the organisation?
a.
Workplace and tactics
b.
Opportunities and threats
c.
Strategies and organisational culture
d.
Strengths and weaknesses✓
Question 4
Which ONE of the following conditions is required for exchange to take place?
a.
All the parties involved are obligated to accept the offer.
b.
It is important that at least one of the parties is interested in another party’s offer.
c.
Two or more parties must be involved.✓
d.
The trader needs to make the necessary arrangements to deliver the products or
services.
Question 5
, T-style, a research company, was asked by an insurance company to conduct a study
for it as it plans to expand its business by entering new markets with a different brand
and offerings. T-style employed a research approach that involves collecting
structured and computable data. Which research approach did T-style employ for the
insurance company?
a.
Focus group research
b.
Qualitative research
c.
In-depth interview research
d.
Quantitative research✓
Question 6
Which one of the following is a marketing concept that is based on the idea that the
organisation’s financial gain can be achieved by producing products that satisfy the
needs of customers?
a.
Social responsibility
b.
System orientation
c.
Customer orientation
d.
Profit orientation
Question 7
Factors that affect consumer purchasing power and spending patterns make up the …
environment.
a.
economic✓
b.
technological
c.
natural
d.
demographic
Question 8
Which one of the following activities represent primary marketing activity?
a.
Storage
b.
Buying
c.
Sourcing
d.
Transport✓
Question 9
Kellogg’s takes “great pride in crafting great tasting, great quality foods for you to
enjoy”.Which one of the following does this statement represent in the SWOT
analysis?
Question 1
Mzansi Clothing annually conducts eight focus groups; two before the start of each
season. The company maintains a database of existing customers between the ages of
18 and 25 and randomly invites 7 to 15 customers from the database to attend the
focus groups. What type of research design does Mzansi Clothing use to stay ahead in
terms of trends and what their customers like?
a.
survey
b.
descriptive
c.
quantitative
d.
qualitative✓
Question 2
Which ONE of the following is NOT an element of a marketing information system?
a.
external data sources
b.
supplier monitoring system✓
c.
marketing research
d.
internal data sources
Question 3
Which components of a SWOT analysis can be found in the internal environment of
the organisation?
a.
Workplace and tactics
b.
Opportunities and threats
c.
Strategies and organisational culture
d.
Strengths and weaknesses✓
Question 4
Which ONE of the following conditions is required for exchange to take place?
a.
All the parties involved are obligated to accept the offer.
b.
It is important that at least one of the parties is interested in another party’s offer.
c.
Two or more parties must be involved.✓
d.
The trader needs to make the necessary arrangements to deliver the products or
services.
Question 5
, T-style, a research company, was asked by an insurance company to conduct a study
for it as it plans to expand its business by entering new markets with a different brand
and offerings. T-style employed a research approach that involves collecting
structured and computable data. Which research approach did T-style employ for the
insurance company?
a.
Focus group research
b.
Qualitative research
c.
In-depth interview research
d.
Quantitative research✓
Question 6
Which one of the following is a marketing concept that is based on the idea that the
organisation’s financial gain can be achieved by producing products that satisfy the
needs of customers?
a.
Social responsibility
b.
System orientation
c.
Customer orientation
d.
Profit orientation
Question 7
Factors that affect consumer purchasing power and spending patterns make up the …
environment.
a.
economic✓
b.
technological
c.
natural
d.
demographic
Question 8
Which one of the following activities represent primary marketing activity?
a.
Storage
b.
Buying
c.
Sourcing
d.
Transport✓
Question 9
Kellogg’s takes “great pride in crafting great tasting, great quality foods for you to
enjoy”.Which one of the following does this statement represent in the SWOT
analysis?
