MKT-315 GCU Quiz 1 Questions & Answers Already Passed!!

A detailed marketing plan includes - marketing mix Government Regulation suppliers competitors the economy business trends finances and the weather are - External Factors I Got 6 wrong so 80% - I don't know what I got wrong because the majority came from other quizlets Im sorry in the late 1990's with of the following was third place in the minds and wallets worldwide consumers - MasterCard Marketing includes which of the following activities - Pricing a Product Social factors include - Demographics culture and norms The Marketing Concept Era is designated between - 1960's- 1970's The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is - Micromarketing The process of gathering information about events and their relationships within an organization's internal and external environment is - Environmental scanning The process that examines the effect of marketing in the context of the external environment includes the economy government regulation technological development and social cultural influences - Direct marketing What is the process called when the wholesalers and manufacturers segment their markets much the same way as retailers? - B2B segmentationWhat is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? - Marketing Information System when few sellers control most of the sales, it is: - Oligopoly which is helpful for the marketers to evaluate between risk and reward - Ansoff matrix Which is NOT a key Strategic decision in formulating a marketing plan - Identification of the situation Which of the following is not an economic factor - Customer's data which of the following key perspectives is not considered while preforming the situation analysis - suppliers Which of the following options is not used in SWOTT analysis to set a direction in the brand of a highly competitive marketplace? - N/A which of the following refers to specific measurable, achievable, relevant, and timely, and pertains to formulation of organizational objectives that are clear and measurable - SMART goals Which of the options below enable marketers to understand when they have achieved the goals of success throughout the plan, and allow them to quickly recognize areas that may be off-track in order to resolve them? - Key performance indicators who is required to have mutiple decision-makers in order to appeal to multiple stakeholders for a single purchase - B2B Marketers