Volledige samenvatting Graduaat marketing- en communciatiesupport - Vak research & targeting

Stakeholderanalyse

WAT ZIJN STAKEHOLDERS?.................................................................................................................1

SOORTEN STAKEHOLDERS..................................................................................................................2

PRIMAIRE STAKEHOLDERS.......................................................................................................................2
SECUNDAIRE STAKEHOLDERS...................................................................................................................2

STAKEHOLDERANALYSE......................................................................................................................2

STAPPENPLAN STAKEHOLDERANALYSE..............................................................................................2

STAP 1: BRENG ALLE PARTIJEN IN KAART...................................................................................................2
STAP 2: BEPAAL PRIMAIRE EN SECUNDAIRE STAKEHOLDERS............................................................................3
STAP 3: BEPAAL MATE VAN BELANG EN INVLOED.........................................................................................3
STAP 4: STAKEHOLDERMATRIX................................................................................................................3




Wat zijn stakeholders?
Stakeholder =
Iemand die een belang heeft bij het functioneren van organisatie.

Bevredigen van alle behoeften van belanghebbende

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