CPCM Final Exam (questions an

CPCM Final Exam (questions and answers) 2024 Data Sharing: (Can share Competitive Data with Retailers & Vendor partners can share it with me) Data Considerations: (Need to understand which measures are additive) Trends Analysis: (Can compare Quarterly data to understand Seasonality and Annual data for overall Trends) Data Significance: (Need to confirm if # of Buyers is large enough) - CORRECT ANSWER-Panel Data guidelines % of Buyers in a particular Demographic Group - CORRECT ANSWER-In the context of Consumer Demographics data, "Distribution of Buyers" refers to: False - CORRECT ANSWER-Truth or False? The following is an accurate formula for calculating buyer conversion: Category Buyers Shopping in Category ÷ Total Buyers Category Leakage - CORRECT ANSWER-The loss of $ Volume in a Category stemming from a Retailer's current Shopper purchasing the same Category in a Competitive Retailer Measures - CORRECT ANSWER-Which of the following is not a typical type of Custom Aggregate that can be provided by Syndicated data providers such as Nielsen and I R I? Competitive Gap analysis - CORRECT ANSWER-Which of the following evaluations is least likely to be done with Point-of-Sale data in isolation from other available data? Average Household Expenditures: Spending $ per household Shopper Conversions: % of a banner's Shoppers purchasing the product group within that banner $ Share of Requirements: % of category $ spent in all outlets on the product group Penetration: % of households that bought the product group - CORRECT ANSWERShopper Panel Measure definitions Incremental - CORRECT ANSWER-If your overall Brand Strategy is to drive sales through Trade Spend, then _________ Sales growth is critical. Assortment - CORRECT ANSWER-A combination of POS for sales results + Retail Measurement data for item market opportunities + Consumer Decision Tree data would