Salesforce Marketing Cloud Email Marketing Specialist Certification Exam Questions With Verified Answers

Salesforce Marketing Cloud Email Marketing Specialist Certification Exam Questions With Verified Answers What are the 4 ways to segment subscribers? - answerGroups Measures Data Filters SQL Activities What are Groups? - answerA subset of a list What are the 4 types of Groups? - answerAttribute Based Random (Automatically generated) Interval-Based ("include every third subscriber") Data filtered What are measures? - answerA unit of subscriber behavior that you define in Email Studio What are data filters? - answerSimilar to a group, but can be applied to Lists or Data Extensions and can include and/or statements. What is the data source for a List data filter? - answerProfile Attributes What is the data source for a Data Extension data filter? - answerThe Data Extension What is a Query Activity? - answerAn activity that retrieves data extension or data view information, then includes that information in a data extension What are 2 uses for a Query Activity? - answerPull and combine data from multiple data extensions Retrieve up to six months' data from any table Where is a Query Activity executed? - answerAutomation Studio How long will a Query Activity execute a SQL query before failing? - answer30 minutes What is a Personalization String? - answerA tag that inserts attributes from your account into email Where can Personalization Strings be placed in an email? - answerSubject Line Content Box What are the 3 ways to use Personalization Strings? - answerTo include data about the email (%%xtmonth%%) To include data about the recipient (%%emailaddr%%) To include data about the sender (%%replyname%%) What is Dynamic Content? - answerContent that displays in a content box according to rules that you define What data are Dynamic Content rules based on? - answerSubscriber Profile Attributes Data Extension data What are the 4 elements of a Dynamic Content rule? - answerThe attribute (state) The operator (equals) The attribute values (Indiana) Content to be displayed for selected values How can you improve declining engagement? - answerUtilize dynamic content Consider the stage of the customer journey and communicate accordingly Creating a Cart Abandonment email campaign (if a retailer) Ensure that your emails render on mobile Consider channels beyond email (SMS, Mobile Push, etc.) What are the requirements of the CAN-SPAM Act? - answerIdentify sender in the header Use a subject line that accurately represents email Identify the message as advertisement (unless you have opt-in from the subscriber) Include physical mailing address Provide a mechanism to opt out Process unsubscribe requests within 10 days Unsubscribe mechanism must be operational for at least 30 days after mailing How long do you have to process an unsubscribe? - answer10 days What is required of an opt-out mechanism? - answerCannot require a subscriber to log in Cannot require subscriber to visit more than a single page to unsubscribe What CAN-SPAM requirement must Transactional emails still adhere to? - answerIdentify sender in the header When would you use multiple send classifications? - answerWhen some transactional emails need to honor opt-out but others do not What is a Send Classification? - answerUsed to designate an email as Commercial or Transactional What profile attributes are included as defaults? - answerFull Name Email Address