Shopify Foundations exam - Shopify 101Questions And Answers With Verified Tests

2 key players in Shopify's ecosystem - - Merchants and partners Merchants - - People who use shopify to start / grow / run their businesses. - Sell a variety of products / services to customers around the world. Shopify partners - - Offer professional services to merchants and help introduce them to Shopify - Directly influence merchants' success How do Shopify partners work with merchants? - 1. Themes (building and selling themes) 2. Apps (building and selling apps) 3. Stores (developing stores/store setup) 4. Services (offer services to grow their business) Types of partnerships - 1. Product partnerships (Builds solutions that meet many merchants' needs e.g. Shopify Plus Certified App Program) 2. Foundational partnerships (Provides essential technologies that power the basic functions of the Shopify platform e.g. Facebook or Stripe) 3. Growth partnerships (Help merchants grow and bring new merchants onto the platform e.g. Shopify Partner Directory; Affiliate program) 2 types of product partners - 1. Foundational (Provide fundamental technologies (OS, services, apps) that Shopify relies on in order to deliver and sustain our core product e.g. Stripe, Facebook, Google)2. Ecosystem (Build and provide third party 1: many solutions that are not native to our Shopify platform. This allows merchants to seek out third party apps, payment gateways or themes for non-customized solutions e.g. App, theme, channel and payment gateway developers who may sell their services on Shopify's App/Theme Stores and Marketplaces) Growth partnerships - - Increase the volume of merchants onboarding into the Shopify ecosystem - Accelerate merchant growth and success once on our platform (e.g. Agency Partners, experts, and affiliate partners) Highest tier of Growth Partnerships = Plus Agency Partners *note: "Agency Partners" = small or large company (not freelancer) who serves one or many merchants Merchant categories - 1. Pre-commerce (start of business journey / part time / side hustle) 2. Seller (making connections and building their customer base, one of Shopify's largest merchant groups, most varied when it comes to annual gross merchandise volume, some newer and some few years, likely work full time with no employees) 3. Established (few years at least, self-sustaining, looking for ways to grow using Shopify products and apps) 4. Mature (larger, well-established, full time employees and may have 1 retail location, most likely to subscribe to Shopify Plus and use multiple apps) Features for all Shopify merchants - Templates Tools for selling in multiple locations Payment processingCheckout SEO and marketing tools Range of subscription levels - Basic Shopify Advanced *Starter plan also available for selling through social media channels and messaging apps What do merchants have access to? - Onlines stores, sales channels, 24/7 support, marketing tools, shipping resources, and many other key platform features