Events, Conference and Exhibitions
Unit 17
Events (P1)
Corporate Hospitality – This is something Festival and music events – These events
that may be provided by your employee take place in various venues such as
to treat you as an individual, for example arenas and race courses and would
they may pay for you to go out for lunch attract the general public and exhibitors
and go to Wimbledon tennis. This is done as these people may choose to sell their
to improve the relationship between the products during this event. The event will
business and the customer. conclude of artists performing on stage in
front of a crowd of people, an example is
wireless festival.
Team Building Events – This is an event
that attracts business customers, an
Product Launch – Within travel and
employer may provide these events to
tourism products are mainly launched
highlight individuals’ key strengths and
seasonally and when this happens it can
weaknesses and help develop bonds
be launched using the press and media to
between employees, however you may
create advertisement for the product for
not get along with everyone which would
example apples product launch of the
be a disadvantage and potentially create
iPhone XR which attracted customers like
further issues.
the general public and corporate. The
bigger the product being launched the
Fund Raising – This event is done to raise bigger the facility or venue that will be
money for specific causes or charities needed as more people are likely to
such as cancer research, the events can attend.
take place in various locations such as
Incentives – An incentive is something an
schools and villages. This would attract
employer gives to an employee to make
different types of customer depending on
them feel valued such as a company car
the popularity of the event including
or paying for fuel and this will also make
corporate and the general public and an
the employee motivated however if
example of a fund-raising event is the
someone has been working at a company
London marathon.
for a long period of time they may get
bored of the incentive or the company
will run out of ideas for new incentives
and this will result in a lack of motivation.
Unit 17
Events (P1)
Corporate Hospitality – This is something Festival and music events – These events
that may be provided by your employee take place in various venues such as
to treat you as an individual, for example arenas and race courses and would
they may pay for you to go out for lunch attract the general public and exhibitors
and go to Wimbledon tennis. This is done as these people may choose to sell their
to improve the relationship between the products during this event. The event will
business and the customer. conclude of artists performing on stage in
front of a crowd of people, an example is
wireless festival.
Team Building Events – This is an event
that attracts business customers, an
Product Launch – Within travel and
employer may provide these events to
tourism products are mainly launched
highlight individuals’ key strengths and
seasonally and when this happens it can
weaknesses and help develop bonds
be launched using the press and media to
between employees, however you may
create advertisement for the product for
not get along with everyone which would
example apples product launch of the
be a disadvantage and potentially create
iPhone XR which attracted customers like
further issues.
the general public and corporate. The
bigger the product being launched the
Fund Raising – This event is done to raise bigger the facility or venue that will be
money for specific causes or charities needed as more people are likely to
such as cancer research, the events can attend.
take place in various locations such as
Incentives – An incentive is something an
schools and villages. This would attract
employer gives to an employee to make
different types of customer depending on
them feel valued such as a company car
the popularity of the event including
or paying for fuel and this will also make
corporate and the general public and an
the employee motivated however if
example of a fund-raising event is the
someone has been working at a company
London marathon.
for a long period of time they may get
bored of the incentive or the company
will run out of ideas for new incentives
and this will result in a lack of motivation.
