CST3310 – Strategic Information Systems
(Enterprise Project) Management
Case Study: Apple
Group HE11
Student Number Student Name
M00809301 Abdulaahi Khaliif Ali
M00942194 Al-Ameen T. Lawal
M00977740 Awais Rana
M00677812 Hossain Sk Tanvir
M00700613 Sergio Suquete Faria
M00930616 Hassan H. Yousry
Submitted on: 17/12/2023
Computer Science Department
Faculty of Science & Technology
Middlesex University
Table of Contents
0. Introduction............................................................................................................................5
0. Introduction............................................................................................................................5
0.1 Introduction of your consultancy start-up.......................................................................5
0.1 Introduction of your consultancy start-up.......................................................................5
0.2 Presentation of each group member profile....................................................................5
0.2 Presentation of each group member profile....................................................................5
, Case Study: Apple
0.3 Description of the selected Case Study organisation.......................................................6
0.3 Description of the selected Case Study organisation.......................................................6
1. Strategic Management Principles (Abdulaahi)......................................................................8
1. Strategic Management Principles (Abdulaahi)......................................................................8
1.1 Establishment of a robust strategic management process..............................................8
1.1 Establishment of a robust strategic management process..............................................8
1.2 Conduct of the sector’s competitive analysis...................................................................9
1.2 Conduct of the sector’s competitive analysis...................................................................9
1.3 Introduction of strategic leadership approach...............................................................12
1.3 Introduction of strategic leadership approach...............................................................12
2. Information Systems Types(Awais)......................................................................................14
2. Information Systems Types(Awais)......................................................................................14
2.1 Overview of different types of information systems relevant to the organisation.......14
2.1 Overview of different types of information systems relevant to the organisation.......14
2.2 Discussion of a suitable typology for classifying the organisation’s systems................15
2.2 Discussion of a suitable typology for classifying the organisation’s systems................15
2.3 Description of the organisation’s information system functions...................................15
2.3 Description of the organisation’s information system functions...................................15
3. Managing IT Projects(Hassan)..............................................................................................18
3. Managing IT Projects(Hassan)..............................................................................................18
3.1 Review of the core IT project management practices...................................................18
3.1 Review of the core IT project management practices...................................................18
3.2 Creation of a project management plan........................................................................18
3.2 Creation of a project management plan........................................................................18
1. Secrecy and small teams: Apple only hires the top of the top and adds them to small
groups to make sure they won't be the reason why leaks get leaked....................................18
1. Secrecy and small teams: Apple only hires the top of the top and adds them to small
groups to make sure they won't be the reason why leaks get leaked....................................18
2. Obsession with user experience: At Apple, it's all about the user's experience moment.
Before tech gets launched, they make sure that user will enjoy every second while using
their product............................................................................................................................18
2. Obsession with user experience: At Apple, it's all about the user's experience moment.
Before tech gets launched, they make sure that user will enjoy every second while using
2
Group HE11
, Case Study: Apple
their product............................................................................................................................18
3. Integration and synergy: Appleloves the collection between hardware, software, and
services. Project planning considers how the new product or feature fits into the broader of
Apple ecosystem......................................................................................................................19
3. Integration and synergy: Appleloves the collection between hardware, software, and
services. Project planning considers how the new product or feature fits into the broader of
Apple ecosystem......................................................................................................................19
4. Iterative design and prototyping: Apple is not like most companies the way they test their
products is by implementing them and then they start looking for the gaps.........................19
4. Iterative design and prototyping: Apple is not like most companies the way they test their
products is by implementing them and then they start looking for the gaps.........................19
5. Minimalism and elegance: Apple's project planning would likely prioritize minimal
features and functionalities, focusing on making each one minimal but perfect for users....19
5. Minimalism and elegance: Apple's project planning would likely prioritize minimal
features and functionalities, focusing on making each one minimal but perfect for users....19
6. Vertical integration and control: Apple's control over manufacturing and key components
gives them an edge in planning................................................................................................19
6. Vertical integration and control: Apple's control over manufacturing and key components
gives them an edge in planning................................................................................................19
3.3 Identification of key work packages...............................................................................19
3.3 Identification of key work packages...............................................................................19
4. Systems Development Models(Sergio)................................................................................20
4. Systems Development Models(Sergio)................................................................................20
4.1 Review of appropriate systems development models...................................................21
4.1 Review of appropriate systems development models...................................................21
4.2 Selection of the most suitable model for the organisation............................................21
4.2 Selection of the most suitable model for the organisation............................................21
4.3 Description of how the model will be implemented by the organisation.....................22
4.3 Description of how the model will be implemented by the organisation.....................22
5. Digital Business Models(Tanvir)...........................................................................................23
5. Digital Business Models(Tanvir)...........................................................................................23
5.1 Overview of appropriate digital models for the specific sector.....................................24
5.1 Overview of appropriate digital models for the specific sector.....................................24
5.2 Description of an appropriate model that is in place at the organisation.....................24
3
Group HE11
, Case Study: Apple
5.2 Description of an appropriate model that is in place at the organisation.....................24
5.3 Reflection on how the model is implemented and its impact on the organisation.......25
5.3 Reflection on how the model is implemented and its impact on the organisation.......25
6. Business Information Systems (ERP/CRM/SCM) (Al-Ameen)..............................................26
6. Business Information Systems (ERP/CRM/SCM) (Al-Ameen)..............................................26
6.1 Review of the organisation’s Business Information Systems.........................................26
6.1 Review of the organisation’s Business Information Systems.........................................26
6.2 Description of core business operations supported by these systems..........................26
6.2 Description of core business operations supported by these systems..........................26
6.3 Explanation of the infrastructure and resources required for these systems...............26
6.3 Explanation of the infrastructure and resources required for these systems...............26
7. Conclusions (Everyone)........................................................................................................28
7. Conclusions (Everyone)........................................................................................................28
7.1 Summary of main suggestions for the organisation.......................................................28
7.1 Summary of main suggestions for the organisation.......................................................28
7.2 Identification of main constraints in applying proposed plans......................................28
7.2 Identification of main constraints in applying proposed plans......................................28
7.3 Reflection on lessons learnt for the members of the start-up.......................................28
7.3 Reflection on lessons learnt for the members of the start-up.......................................28
Appendix A – Interview questions...........................................................................................30
Appendix A – Interview questions...........................................................................................30
Appendix B – Individual reflection...........................................................................................32
Appendix B – Individual reflection...........................................................................................32
Member 1 – M00930616 Hassan, Yousry............................................................................32
Member 1 – M00930616 Hassan, Yousry............................................................................32
MBTI.........................................................................................................................................32
MBTI.........................................................................................................................................32
PAEI...........................................................................................................................................33
PAEI...........................................................................................................................................33
Member 2 – M00809301 Abdulaahi Khaliif Ali....................................................................38
Member 2 – M00809301 Abdulaahi Khaliif Ali....................................................................38
Member 3 – M00977740 Awais, Rana.................................................................................47
4
Group HE11
(Enterprise Project) Management
Case Study: Apple
Group HE11
Student Number Student Name
M00809301 Abdulaahi Khaliif Ali
M00942194 Al-Ameen T. Lawal
M00977740 Awais Rana
M00677812 Hossain Sk Tanvir
M00700613 Sergio Suquete Faria
M00930616 Hassan H. Yousry
Submitted on: 17/12/2023
Computer Science Department
Faculty of Science & Technology
Middlesex University
Table of Contents
0. Introduction............................................................................................................................5
0. Introduction............................................................................................................................5
0.1 Introduction of your consultancy start-up.......................................................................5
0.1 Introduction of your consultancy start-up.......................................................................5
0.2 Presentation of each group member profile....................................................................5
0.2 Presentation of each group member profile....................................................................5
, Case Study: Apple
0.3 Description of the selected Case Study organisation.......................................................6
0.3 Description of the selected Case Study organisation.......................................................6
1. Strategic Management Principles (Abdulaahi)......................................................................8
1. Strategic Management Principles (Abdulaahi)......................................................................8
1.1 Establishment of a robust strategic management process..............................................8
1.1 Establishment of a robust strategic management process..............................................8
1.2 Conduct of the sector’s competitive analysis...................................................................9
1.2 Conduct of the sector’s competitive analysis...................................................................9
1.3 Introduction of strategic leadership approach...............................................................12
1.3 Introduction of strategic leadership approach...............................................................12
2. Information Systems Types(Awais)......................................................................................14
2. Information Systems Types(Awais)......................................................................................14
2.1 Overview of different types of information systems relevant to the organisation.......14
2.1 Overview of different types of information systems relevant to the organisation.......14
2.2 Discussion of a suitable typology for classifying the organisation’s systems................15
2.2 Discussion of a suitable typology for classifying the organisation’s systems................15
2.3 Description of the organisation’s information system functions...................................15
2.3 Description of the organisation’s information system functions...................................15
3. Managing IT Projects(Hassan)..............................................................................................18
3. Managing IT Projects(Hassan)..............................................................................................18
3.1 Review of the core IT project management practices...................................................18
3.1 Review of the core IT project management practices...................................................18
3.2 Creation of a project management plan........................................................................18
3.2 Creation of a project management plan........................................................................18
1. Secrecy and small teams: Apple only hires the top of the top and adds them to small
groups to make sure they won't be the reason why leaks get leaked....................................18
1. Secrecy and small teams: Apple only hires the top of the top and adds them to small
groups to make sure they won't be the reason why leaks get leaked....................................18
2. Obsession with user experience: At Apple, it's all about the user's experience moment.
Before tech gets launched, they make sure that user will enjoy every second while using
their product............................................................................................................................18
2. Obsession with user experience: At Apple, it's all about the user's experience moment.
Before tech gets launched, they make sure that user will enjoy every second while using
2
Group HE11
, Case Study: Apple
their product............................................................................................................................18
3. Integration and synergy: Appleloves the collection between hardware, software, and
services. Project planning considers how the new product or feature fits into the broader of
Apple ecosystem......................................................................................................................19
3. Integration and synergy: Appleloves the collection between hardware, software, and
services. Project planning considers how the new product or feature fits into the broader of
Apple ecosystem......................................................................................................................19
4. Iterative design and prototyping: Apple is not like most companies the way they test their
products is by implementing them and then they start looking for the gaps.........................19
4. Iterative design and prototyping: Apple is not like most companies the way they test their
products is by implementing them and then they start looking for the gaps.........................19
5. Minimalism and elegance: Apple's project planning would likely prioritize minimal
features and functionalities, focusing on making each one minimal but perfect for users....19
5. Minimalism and elegance: Apple's project planning would likely prioritize minimal
features and functionalities, focusing on making each one minimal but perfect for users....19
6. Vertical integration and control: Apple's control over manufacturing and key components
gives them an edge in planning................................................................................................19
6. Vertical integration and control: Apple's control over manufacturing and key components
gives them an edge in planning................................................................................................19
3.3 Identification of key work packages...............................................................................19
3.3 Identification of key work packages...............................................................................19
4. Systems Development Models(Sergio)................................................................................20
4. Systems Development Models(Sergio)................................................................................20
4.1 Review of appropriate systems development models...................................................21
4.1 Review of appropriate systems development models...................................................21
4.2 Selection of the most suitable model for the organisation............................................21
4.2 Selection of the most suitable model for the organisation............................................21
4.3 Description of how the model will be implemented by the organisation.....................22
4.3 Description of how the model will be implemented by the organisation.....................22
5. Digital Business Models(Tanvir)...........................................................................................23
5. Digital Business Models(Tanvir)...........................................................................................23
5.1 Overview of appropriate digital models for the specific sector.....................................24
5.1 Overview of appropriate digital models for the specific sector.....................................24
5.2 Description of an appropriate model that is in place at the organisation.....................24
3
Group HE11
, Case Study: Apple
5.2 Description of an appropriate model that is in place at the organisation.....................24
5.3 Reflection on how the model is implemented and its impact on the organisation.......25
5.3 Reflection on how the model is implemented and its impact on the organisation.......25
6. Business Information Systems (ERP/CRM/SCM) (Al-Ameen)..............................................26
6. Business Information Systems (ERP/CRM/SCM) (Al-Ameen)..............................................26
6.1 Review of the organisation’s Business Information Systems.........................................26
6.1 Review of the organisation’s Business Information Systems.........................................26
6.2 Description of core business operations supported by these systems..........................26
6.2 Description of core business operations supported by these systems..........................26
6.3 Explanation of the infrastructure and resources required for these systems...............26
6.3 Explanation of the infrastructure and resources required for these systems...............26
7. Conclusions (Everyone)........................................................................................................28
7. Conclusions (Everyone)........................................................................................................28
7.1 Summary of main suggestions for the organisation.......................................................28
7.1 Summary of main suggestions for the organisation.......................................................28
7.2 Identification of main constraints in applying proposed plans......................................28
7.2 Identification of main constraints in applying proposed plans......................................28
7.3 Reflection on lessons learnt for the members of the start-up.......................................28
7.3 Reflection on lessons learnt for the members of the start-up.......................................28
Appendix A – Interview questions...........................................................................................30
Appendix A – Interview questions...........................................................................................30
Appendix B – Individual reflection...........................................................................................32
Appendix B – Individual reflection...........................................................................................32
Member 1 – M00930616 Hassan, Yousry............................................................................32
Member 1 – M00930616 Hassan, Yousry............................................................................32
MBTI.........................................................................................................................................32
MBTI.........................................................................................................................................32
PAEI...........................................................................................................................................33
PAEI...........................................................................................................................................33
Member 2 – M00809301 Abdulaahi Khaliif Ali....................................................................38
Member 2 – M00809301 Abdulaahi Khaliif Ali....................................................................38
Member 3 – M00977740 Awais, Rana.................................................................................47
4
Group HE11
