TEST BANK FOR
Marketing Management 4th EditionMark Johnston Greg Marshall
Chapter 1
Student name:__________
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising and
selling.
1) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
2) Marketing is relevant only to people in the organization who work directly in the marketing
department.
2) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
Version 1 1
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.”
3) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
has only two business functions: marketing and innovation.
4) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5) ______
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
AACSB : Ethics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
Version 1 2
,6) Firms that are stuck in a production orientation mentality likely will have great difficulty
competing successfully for customers.
6) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s black,” he
was reflecting a sales orientation.
6) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
come close to one-to-one marketing by combining flexible manufacturing with flexible
marketing to enhance customer choices.
7) ______
⊚ true
⊚ false
Version 1 3
,Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to have
more power than customers in both B2B and B2C markets.
8) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Bloom's : Remember
Difficulty : 1 Easy
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
9) In the current business environment, firms have learned to be open about products and
services with consumers who have endless sources of information, including blogs, chat
rooms, and independent websites.
9) ______
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing Trends
AACSB : Technology
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...
Version 1 4
,10) Customer orientation, a component of market orientation, places the customer at the core of
all aspects of the enterprise.
10) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 11 Customer orientation, a component of market ...
11) Direct-to-consumer marketing by pharmaceutical companies and the vast amount of health
information available to patients on websites has consumers ready to self-diagnose and self-
prescribe.
11) ______
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
AACSB : Communication
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 12 Direct-to-consumer marketing by pharmaceutic...
Version 1 5
,12) Gen Y consumers tend to value in-person relationships with marketers like State Farm
Insurance in exactly the same way as the prior generations.
12) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Bloom's : Remember
Difficulty : 1 Easy
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 13 Gen Y consumers tend to value in-person rela...
13) In contrast to Marketing (Big M), marketing (little m) serves the firm and its stakeholders at
a functional or operational level.
13) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 14 In contrast to Marketing (Big M), marketing ...
Version 1 6
,14) Marketing (Big M) refers to the strategic, long-term, firm-level commitment to investing in
marketing.
14) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 15 Marketing (Big M) refers to the strategic, l...
15) For successful Marketing (Big M), firms need to align all internal organizational processes
and systems around the customer.
15) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 16 For successful Marketing (Big M), firms need...
Version 1 7
,16) Strategic marketing refers to the idea that firms should direct energy and resources into
establishing a learning relationship with each customer and connect the learned knowledge
with the firm’s production and service capabilities.
16) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 17 Strategic marketing refers to the idea that ...
17) Practicing marketers tend to pitch marketing internally as an expense, not an investment in
the future success of the organization.
17) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing Return on Investment
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 18 Practicing marketers tend to pitch marketing...
Version 1 8
,18) If aspects of marketing can’t be measured, they can still be managed.
18) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing Metrics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 19 If aspects of marketing can’t be measu...
MULTIPLE CHOICE - Choose the one alternative that best completes the statement or
answers the question.
19) Of all the business fields,________ is generally the most visible to people outside the
organization.
19) ______
B) financial management
C) accounting
D) marketing
E) information technology
F) operations management
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > MC Qu. 20 Of all the business fields, ________ is gene...
Version 1 9
, 20) Marketing often doesn’t get the “respect” it deserves as a professional field of study,
primarily because
20) ______
B) compared to other business functions, it has had few useful metrics to measure its
performance impact.
C) people generally don’t understand what marketing is or what it does.
D) marketing is all about the emotion and less about facts.
E) marketing positions tend to pay less than other business functions.
F) it fails to impact the bottom line of the company and isn’t factored into executive
decisions.
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
AACSB : Communication
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > MC Qu. 21 Marketing often doesn’t get the ...
21) Which statement about marketing is true?
21) ______
B) Unlike most other key areas of business, marketing as a field is not visible by nature.
C) Marketing departments “own” an organization’s marketing initiative.
D) Most aspects of marketing take place behind the curtain of an organization, out of the
public’s sight.
E) Marketing is all about advertising and selling.
F) Marketing is no more inherently unethical than other business areas.
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > MC Qu. 22 Which statement about marketing is true?
Version 1 10
Marketing Management 4th EditionMark Johnston Greg Marshall
Chapter 1
Student name:__________
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising and
selling.
1) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
2) Marketing is relevant only to people in the organization who work directly in the marketing
department.
2) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
Version 1 1
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.”
3) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
has only two business functions: marketing and innovation.
4) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5) ______
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
AACSB : Ethics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
Version 1 2
,6) Firms that are stuck in a production orientation mentality likely will have great difficulty
competing successfully for customers.
6) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s black,” he
was reflecting a sales orientation.
6) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
come close to one-to-one marketing by combining flexible manufacturing with flexible
marketing to enhance customer choices.
7) ______
⊚ true
⊚ false
Version 1 3
,Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to have
more power than customers in both B2B and B2C markets.
8) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Bloom's : Remember
Difficulty : 1 Easy
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
9) In the current business environment, firms have learned to be open about products and
services with consumers who have endless sources of information, including blogs, chat
rooms, and independent websites.
9) ______
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing Trends
AACSB : Technology
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...
Version 1 4
,10) Customer orientation, a component of market orientation, places the customer at the core of
all aspects of the enterprise.
10) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 11 Customer orientation, a component of market ...
11) Direct-to-consumer marketing by pharmaceutical companies and the vast amount of health
information available to patients on websites has consumers ready to self-diagnose and self-
prescribe.
11) ______
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
AACSB : Communication
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 12 Direct-to-consumer marketing by pharmaceutic...
Version 1 5
,12) Gen Y consumers tend to value in-person relationships with marketers like State Farm
Insurance in exactly the same way as the prior generations.
12) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Bloom's : Remember
Difficulty : 1 Easy
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 13 Gen Y consumers tend to value in-person rela...
13) In contrast to Marketing (Big M), marketing (little m) serves the firm and its stakeholders at
a functional or operational level.
13) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 14 In contrast to Marketing (Big M), marketing ...
Version 1 6
,14) Marketing (Big M) refers to the strategic, long-term, firm-level commitment to investing in
marketing.
14) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 15 Marketing (Big M) refers to the strategic, l...
15) For successful Marketing (Big M), firms need to align all internal organizational processes
and systems around the customer.
15) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 16 For successful Marketing (Big M), firms need...
Version 1 7
,16) Strategic marketing refers to the idea that firms should direct energy and resources into
establishing a learning relationship with each customer and connect the learned knowledge
with the firm’s production and service capabilities.
16) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 17 Strategic marketing refers to the idea that ...
17) Practicing marketers tend to pitch marketing internally as an expense, not an investment in
the future success of the organization.
17) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing Return on Investment
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 18 Practicing marketers tend to pitch marketing...
Version 1 8
,18) If aspects of marketing can’t be measured, they can still be managed.
18) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing Metrics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 19 If aspects of marketing can’t be measu...
MULTIPLE CHOICE - Choose the one alternative that best completes the statement or
answers the question.
19) Of all the business fields,________ is generally the most visible to people outside the
organization.
19) ______
B) financial management
C) accounting
D) marketing
E) information technology
F) operations management
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > MC Qu. 20 Of all the business fields, ________ is gene...
Version 1 9
, 20) Marketing often doesn’t get the “respect” it deserves as a professional field of study,
primarily because
20) ______
B) compared to other business functions, it has had few useful metrics to measure its
performance impact.
C) people generally don’t understand what marketing is or what it does.
D) marketing is all about the emotion and less about facts.
E) marketing positions tend to pay less than other business functions.
F) it fails to impact the bottom line of the company and isn’t factored into executive
decisions.
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
AACSB : Communication
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > MC Qu. 21 Marketing often doesn’t get the ...
21) Which statement about marketing is true?
21) ______
B) Unlike most other key areas of business, marketing as a field is not visible by nature.
C) Marketing departments “own” an organization’s marketing initiative.
D) Most aspects of marketing take place behind the curtain of an organization, out of the
public’s sight.
E) Marketing is all about advertising and selling.
F) Marketing is no more inherently unethical than other business areas.
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > MC Qu. 22 Which statement about marketing is true?
Version 1 10
