WGU D099 Sales Management TOP Exam Guide Questions and CORRECT Answers

Functional relationships - Limited, ongoing relationships that develop when a buyer continues to purchase a product from a seller out of habit, as long as its needs are met Modular structure - Divides the business into small, tightly knit strategic business units (SBUs), which focus on specific elements of the organizational process Value chain - The process or activities by which a company adds value to a product, including production, marketing, and the provision of after-sales service Strategic business units (SBUs) - A profit center that focuses on product offering and market segment Sustainable competitive advantage - Company assets, attributes, or abilities that are difficult to duplicate or exceed and provide a superior or favorable long-term position over competitors