Download the official test bank for Advertising and Integrated Brand Promotion, O_Guinn,8e

1. Advertising today is more diverse and more dynamic as a
part of integrated brand promotion.

ANSWER: True
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Marketing Plan
KEYWORDS: Bloom's: Knowledge

2. Integrated brand promotion is a great way to think about advertising and branding
related topics.

ANSWER: True
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Customer
KEYWORDS: Bloom's: Knowledge

3. The organization that pays for an advertisement is referred to as the
agency.

ANSWER: False
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Marketing Plan
KEYWORDS: Bloom's: Knowledge

4. Meeting client needs is an important aspect of advertising and integrated brand promotions.

ANSWER: True
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Customer
KEYWORDS: Bloom's: Comprehension

,5. Angelina Jolie, an actress, is interviewed by news reporters about what she thinks her fans should know about
her new movie. This would be considered as an advertisement, based on the definition of advertising.

ANSWER: False
DIFFICULTY: Moderate
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Promotion
KEYWORDS: Bloom's: Application

6. With unpaid media, a public relations-oriented team puts out a pro-social message about the importance of
not texting while driving. This is an example of a public service announcement.

ANSWER: True
DIFFICULTY: Moderate
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Marketing Plan
KEYWORDS: Bloom's: Application

7. It is possible to grow your business with content marketing, which is about providing prospects with relevant
content and engaging consumers to have a relationship with your brand.

ANSWER: True
DIFFICULTY: Moderate
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Promotion
KEYWORDS: Bloom's: Application

, 8. As consumers, we do not know what we like and want, so advertising does not help expose us to brands that
meet our needs.

ANSWER: False
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Promotion
KEYWORDS: Bloom's: Application

9. Established brands such as Cadillac, the car brand, often face the challenge of maintaining an updated
market-driven image and communicating the brand’s contemporary image.

ANSWER: True
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Promotion
KEYWORDS: Bloom's: Knowledge

10. Promotion refers to a specific message that an organization has created to persuade an audience.

ANSWER: False
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Marketing Plan
KEYWORDS: Bloom's: Knowledge

11. Advertising means different things to different people.

ANSWER: True
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Marketing Plan




KEYWORDS: Bloom's: Knowledge

, 12. A reference group is a particular group of consumers singled out by an organization for an advertising or IBP
campaign.

ANSWER: False
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Customer
KEYWORDS: Bloom's: Knowledge

13. Advertising is a business, an art form, an institution, and a cultural phenomenon.

ANSWER: True
DIFFICULTY: Moderate
LEARNING OBJECTIVES: AIBP..1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Promotion
KEYWORDS: Bloom's: Application

14. Although companies believe in and rely heavily on advertising, some people have significant misperceptions
about advertising and what it’s supposed to do.

ANSWER: True
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP..1-2
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Customer
KEYWORDS: Bloom's: Knowledge

15. Advertising is a paid, mass-mediated attempt to persuade, and it is a key component to integrated brand
promotion.

ANSWER: True
DIFFICULTY: Moderate
LEARNING OBJECTIVES: AIBP..1-2
NATIONAL STANDARDS: United States - BUSPROG: Reflective Thinking
STATE STANDARDS: United States - Ohio - DISC: Promotion
KEYWORDS: Bloom's: Knowledge