CCI 150 - Exam 2 - Gary UTK questions & answers

CCI 150 - Exam 2 - Gary UTK questions & answers scoop - correct answer the UT magazine that a particular class creates true - correct answer true or false? magazines are highly demassified populist style - correct answer popular and entertainment style of magazines, often near checkout counters elitist style - correct answer Smithsonian and national geographic type of info mag style economic imperative - correct answer the need to make money to stay in business Economic Imperative - correct answer this is the reason there are more populist styles of magazines convergence - correct answer the term that most magazines have an online presence; include pics and vids advertising - correct answer how most magazines make most of their profit 70-80% - correct answer how much of a magazine is ADs readership - correct answer the group of people who regularly read a particular newspaper, magazine, etc. true - correct answer true or false? advertisers are more interested in a specific audience than a large one