MNB2615 ASSIGNMENT 1,2 AND 3 PORTFOLIO
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MARKETING IN AFRICA
MNM2615
Semester 1
ASSIGNMENT 1, 2 & 3 – PORTFOLIO
Name:
Student number:
Date submitted:
I declare that the work presented in this assignment is my own work and that all
the sources that I have used or quoted have been indicated and acknowledged by
means of complete references.
1
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TABLE OF CONTENTS
INTRODUCTION..........................................................................................................3
1. CORRECTIONS APPLIED TO ASSIGNMENT 01...................................................4
1.1. DOMESTIC AND INTERNATIONAL COMPETITION.......................................4
1.2. TECHNOLOGICAL PROGRESS IN AFRICA....................................................5
1.3. ESTABLISHMENT OF BUSINESS IN AFRICA.................................................5
1.4. POPULATION SIZE IN AFRICA........................................................................6
1.5. THE AFRICAN CONSUMER.............................................................................8
1.6. MARKETING ENVIRONMENT OF THE AFRICAN CONSUMER....................9
2. CORRECTIONS APPLIED TO ASSIGNMENT 2...................................................11
2.1. THE RATIONALE FOR DOING BUSINESS IN AFRICA.................................11
2.1.1. Africa in the Global Economy....................................................................11
2.1.2. Africa’s Macro-Economic Outlook.............................................................11
2.1.3. The Factor Markets...................................................................................11
2.1.4. Preparing Swiitch Beauty for Potential Investors......................................12
2.2. CHALLENGES OF DOING BUSINESS IN AFRICA........................................12
2.2.1. Inadequate Infrastructure..........................................................................12
2.2.3. Economic Instability...................................................................................13
2.2.4. Cumbersome Business Environment........................................................13
2.2.5. Political Instability......................................................................................13
2.2.6. Low Application of Technological Development.......................................13
2.2.7. Operational Conditions..............................................................................13
2.2.8. Cultural Diversity.......................................................................................14
2.3. OVERCOMING CHALLENGES TO DO BUSINESS IN AFRICA....................14
2.3.1. Strategic business growth platforms.........................................................14
2.3.2. Investment in human capital......................................................................14
2.3.3. Partnering with local suppliers...................................................................14
2.3.4. Product Distribution...................................................................................14
2
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MARKETING IN AFRICA
MNM2615
Semester 1
ASSIGNMENT 1, 2 & 3 – PORTFOLIO
Name:
Student number:
Date submitted:
I declare that the work presented in this assignment is my own work and that all
the sources that I have used or quoted have been indicated and acknowledged by
means of complete references.
1
Downloaded by: snzu05 |
Distribution of this document is illegal
, Stuvia.com - The study-notes marketplace
TABLE OF CONTENTS
INTRODUCTION..........................................................................................................3
1. CORRECTIONS APPLIED TO ASSIGNMENT 01...................................................4
1.1. DOMESTIC AND INTERNATIONAL COMPETITION.......................................4
1.2. TECHNOLOGICAL PROGRESS IN AFRICA....................................................5
1.3. ESTABLISHMENT OF BUSINESS IN AFRICA.................................................5
1.4. POPULATION SIZE IN AFRICA........................................................................6
1.5. THE AFRICAN CONSUMER.............................................................................8
1.6. MARKETING ENVIRONMENT OF THE AFRICAN CONSUMER....................9
2. CORRECTIONS APPLIED TO ASSIGNMENT 2...................................................11
2.1. THE RATIONALE FOR DOING BUSINESS IN AFRICA.................................11
2.1.1. Africa in the Global Economy....................................................................11
2.1.2. Africa’s Macro-Economic Outlook.............................................................11
2.1.3. The Factor Markets...................................................................................11
2.1.4. Preparing Swiitch Beauty for Potential Investors......................................12
2.2. CHALLENGES OF DOING BUSINESS IN AFRICA........................................12
2.2.1. Inadequate Infrastructure..........................................................................12
2.2.3. Economic Instability...................................................................................13
2.2.4. Cumbersome Business Environment........................................................13
2.2.5. Political Instability......................................................................................13
2.2.6. Low Application of Technological Development.......................................13
2.2.7. Operational Conditions..............................................................................13
2.2.8. Cultural Diversity.......................................................................................14
2.3. OVERCOMING CHALLENGES TO DO BUSINESS IN AFRICA....................14
2.3.1. Strategic business growth platforms.........................................................14
2.3.2. Investment in human capital......................................................................14
2.3.3. Partnering with local suppliers...................................................................14
2.3.4. Product Distribution...................................................................................14
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