DPR3702 Exam Portfolio 2024

DPR3702 Exam Portfolio 2024 - DUE 24 May 2024 ;100 % TRUSTED workings, explanations and solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... SECTION A: PUBLIC RELATIONS STRATEGIC PLAN [60 marks] 1: Theme of the election campaign, vision and mission statements 1.1 Theme of the campaign (You can choose from any of the existing new political parties in South Africa which did not participate in the 2019 General Elections.) [4 marks] 1.2 Vision of the campaign (Use the party’s vision to develop the election campaign vision.) [4 marks] 1.3 Mission of the campaign (Use the political party’s mission to develop your own election campaign mission statement.) [2 marks] 2. Situational analysis: Provide a situational analysis of your election campaign using the SWOT and PESTEL analyses. 2.1 SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) [8 marks] 2.2 PESTEL analysis (Political, Economic, Social, Technological, Environmental and Legal) based on the SWOT analysis, the mission and the vision of the campaign [12 marks] 3. Objectives of the election campaign: Develop three political campaign objectives for your strategy. [6 marks] 4. Stakeholder analysis: [10 marks] Analyse all the stakeholders you want to engage with for your election campaign. Your stakeholder map must be as follows: 4.1 Internal stakeholders [2 marks] 4.2 External stakeholders [2 marks] 4.3 Residence stakeholders [2 marks] 4.4 Business stakeholders [2 marks] 4.5 International stakeholders [2 marks] 5. Public relations tactics and strategies [10 marks] This study source was downloaded by from CourseH on :51:38 GMT -05:00 5.1 Discuss five public relations strategies you will use for your campaign. [5 marks] 5.2 Discuss five public relations tactics for each strategy you identified in 5.1. [5 marks] 6. Evaluation: Discuss two methods you will use to evaluate the success of your campaign strategy. [4 marks] SECTION B: PUBLIC RELATIONS IN THE PUBLIC SECTOR [10 marks] 7. You have been appointed as the head of communication (HOC) for the Government Communication Information Systems (GCIS). Your task is facilitating communication during the elections and ensuring that freedom of expression ics guaranteed to all political parties and candidates. The IEC's chief electoral officer (CEO) requested that you present to political parties during the election regulation sessions about political party election advertising during elections. In your discussion, you must summarise how political advertisements must be carried out during the election as per the ICASA regulations. You must summarise at least five political advertisement regulations and provide examples. You must summarise the regulations on political advertisements in section 6 and how you understand them in your own words. SECTION C: PUBLIC RELATIONS IN THE INTERTAINMENT INDUSTRY [10 marks] 8. Interview schedule: As part of the election campaign, the political party that approached you developed a public relations strategy for them and recommended Makhadzi and Monada as their preferred artists to perform in their manifesto launch in Johannesburg. You have been asked as the PR strategist to develop an interview schedule for the two artists before the manifesto launch on 30 March 2024. Your interview schedule must include the name of the media outlet, whether radio, TV, social media, or any outlet, the show's name, host(s) and the time slot. This must be in the table from at least five interviews from different media outlets. SECTION D: ETHICS IN PUBLIC RELATIONS [10 marks] 9. Government communication during elections: Ethics 9.1 Use the link below to access the government communication during election guidelines for government communicators during elections and discuss the following in line with the 2024 elections. S%202016%20%28clean%29_F 9.1.1 Public Service Act in line with the work of government during elections [5 marks] 9.1.2 Constitutional rights and obligations of government communicators during elections. Provide examples to support your answers. [5 marks] SELF-REFLECTION (5 MARKS) • What have you learnt (what knowledge have you gained) by completing the portfolio exam? [1] • What skills, abilities and orientations (attitudes and values) have you acquired? [1] • Which strengths could you apply in your future life and work environments? [1] • Which shortcomings do you need to address in the future? [1] • To what extent have you achieved the learning outcomes formulated for this module? Specify the