MNM3712
ASSIGNMENT- 3
SEMESTER 1 -2024
2024
MNM3712
ASSIGNMENT - 3
SEMESTER 1 - 2024
, 5/10/24, 10:53 AM
Assessment 3: Attempt review
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=19010908&cmid=879607
1/19
MNM3712-24-S1 Assessments Assessment 3
Started on Friday, 10 May 2024, 10:29 AM
State Finished
Completed on Friday, 10 May 2024, 10:44 AM
Time taken 14 mins 58 secs
Marks
Grade
Feedback
Question 1
Correct
Mark 1.00 out of 1.00
QUIZ
The percentage of a company’s existing customers who deliberately stop
buying from the company is referred to as the …
Select one:
a. customer retention level.
b. churn rate.
c. number of transactions per period.
d. average spend per purchase.
Churn rate is the percentage of a company’s existing customers who
deliberately stop buying from the company or choose to buy from another
company in a given period. Refer to page 237 of the prescribed book.
Churn rate is the percentage of a company’s existing customers who
deliberately stop buying from the company or choose to buy from another
company in a given period. Refer to page 237 of the prescribed book.
The correct answer is: churn rate.
20.00/20.00
You have successfully completed Assessment 3.
100.00
out of 100.005/10/24, 10:53 AM
Assessment 3: Attempt review
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=19010908&cmid=879607
2/19
Question 2
Correct
Mark 1.00 out of 1.00
The Pick n Pay Smart Shopper loyalty card programme is a very popular,
effective, and successful strategy. When consumers buy products at Pick n Pay,
they earn points based on the value of their purchase. These points are
converted to a rand value that will enable them to buy more products. This sales
promotion strategy is an example of ....
Select one:
CRM includes incentives such as bonus points on loyalty card systems. Free
gifts are very popular among cosmetic companies whereby customers are
required to buy two or three products to qualify for a free gift, such as a
handbag. Discounted prices are offered by salons, for example, which send
SMSs to their customers to inform them about the week’s specials. Cause
related and fair trade refers to products that are used to raise money for
charities. Refer to chapter 1 in your textbook.
CRM includes incentives such as bonus points on loyalty card systems. Free
gifts are very popular among cosmetic companies whereby customers are
required to buy two or three products to qualify for a free gift, such as a
ASSIGNMENT- 3
SEMESTER 1 -2024
2024
MNM3712
ASSIGNMENT - 3
SEMESTER 1 - 2024
, 5/10/24, 10:53 AM
Assessment 3: Attempt review
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=19010908&cmid=879607
1/19
MNM3712-24-S1 Assessments Assessment 3
Started on Friday, 10 May 2024, 10:29 AM
State Finished
Completed on Friday, 10 May 2024, 10:44 AM
Time taken 14 mins 58 secs
Marks
Grade
Feedback
Question 1
Correct
Mark 1.00 out of 1.00
QUIZ
The percentage of a company’s existing customers who deliberately stop
buying from the company is referred to as the …
Select one:
a. customer retention level.
b. churn rate.
c. number of transactions per period.
d. average spend per purchase.
Churn rate is the percentage of a company’s existing customers who
deliberately stop buying from the company or choose to buy from another
company in a given period. Refer to page 237 of the prescribed book.
Churn rate is the percentage of a company’s existing customers who
deliberately stop buying from the company or choose to buy from another
company in a given period. Refer to page 237 of the prescribed book.
The correct answer is: churn rate.
20.00/20.00
You have successfully completed Assessment 3.
100.00
out of 100.005/10/24, 10:53 AM
Assessment 3: Attempt review
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=19010908&cmid=879607
2/19
Question 2
Correct
Mark 1.00 out of 1.00
The Pick n Pay Smart Shopper loyalty card programme is a very popular,
effective, and successful strategy. When consumers buy products at Pick n Pay,
they earn points based on the value of their purchase. These points are
converted to a rand value that will enable them to buy more products. This sales
promotion strategy is an example of ....
Select one:
CRM includes incentives such as bonus points on loyalty card systems. Free
gifts are very popular among cosmetic companies whereby customers are
required to buy two or three products to qualify for a free gift, such as a
handbag. Discounted prices are offered by salons, for example, which send
SMSs to their customers to inform them about the week’s specials. Cause
related and fair trade refers to products that are used to raise money for
charities. Refer to chapter 1 in your textbook.
CRM includes incentives such as bonus points on loyalty card systems. Free
gifts are very popular among cosmetic companies whereby customers are
required to buy two or three products to qualify for a free gift, such as a
