P3:Explain how focusing on the customer, by providing good
customer service is essential to retailing
Introduction:
In this part of the task it would be explained how retailers as T.K.Maxx and Argos are
focusing on selling their products in order to made a higher profit comparing to the previous
years.Therefore it is essential for them to focus on their customers by providing good
customer service in order to increase their satisfaction and to influence them to buy their
products.In addition the retailers are having the four main components for customer focus
and those are: customer satisfaction, collection and uses of customer information, use of ICT
in communication with customers and customer relationship management (CRM).
Customer Service
Customer service is very essential for a retailer as it helps them to gain and maintain a good
reputation of their business therefore by having a good reputation it increases sales and the
customer demand for their products.Furthermore a customer service is usually provided
during and after the purchase of the products.An excellent customer
service is when the customers leave the store happy therefore they
needs and wants was met.
T.K. Maxx
TK Maxx is part of TJX Europe which comprises the TK Maxx
and HomeSense brands.T.k. Maxx is a company that operates
stores throughout the United Kingdom, Europe and
America ,totalling 500 stores in Europe ,in December 2015.
Retail concept of United States came to the United Kingdom in
1994 because the first T.K Maxx was opened in Bristol in 1994.Tk
Maxx is a factory shop retailer which is selling branded goods for small
prices.In fact those products might not be saleable in normal
shops so that TK Maxx buys them in bulk at very cheap price and
then sell them at a convenient price in order to make a profit.
As T.K. Maxx is big and well known retail across the the globe it is
important for their business that their customers are receiving
excellent customers service especially because loads of their
products are branded therefore are having a higher price which
make it very crucial to sell them as fast as possible and make a
profit.In addition T.K. Maxx are trying to interact with their
customers in the most convincing and enthusiastic way.So that
their main role is to advertise their products in order to make them
well known through their promotional offers and
campaigns.Furthermore all of their staff have to be very friendly
and helpful in this way they are providing customers with a
friendlier and a more pleasant customer service which will attract
in more potential customers and therefore it will be ahead of their
competitors.By focusing on their customers in this way they are
customer service is essential to retailing
Introduction:
In this part of the task it would be explained how retailers as T.K.Maxx and Argos are
focusing on selling their products in order to made a higher profit comparing to the previous
years.Therefore it is essential for them to focus on their customers by providing good
customer service in order to increase their satisfaction and to influence them to buy their
products.In addition the retailers are having the four main components for customer focus
and those are: customer satisfaction, collection and uses of customer information, use of ICT
in communication with customers and customer relationship management (CRM).
Customer Service
Customer service is very essential for a retailer as it helps them to gain and maintain a good
reputation of their business therefore by having a good reputation it increases sales and the
customer demand for their products.Furthermore a customer service is usually provided
during and after the purchase of the products.An excellent customer
service is when the customers leave the store happy therefore they
needs and wants was met.
T.K. Maxx
TK Maxx is part of TJX Europe which comprises the TK Maxx
and HomeSense brands.T.k. Maxx is a company that operates
stores throughout the United Kingdom, Europe and
America ,totalling 500 stores in Europe ,in December 2015.
Retail concept of United States came to the United Kingdom in
1994 because the first T.K Maxx was opened in Bristol in 1994.Tk
Maxx is a factory shop retailer which is selling branded goods for small
prices.In fact those products might not be saleable in normal
shops so that TK Maxx buys them in bulk at very cheap price and
then sell them at a convenient price in order to make a profit.
As T.K. Maxx is big and well known retail across the the globe it is
important for their business that their customers are receiving
excellent customers service especially because loads of their
products are branded therefore are having a higher price which
make it very crucial to sell them as fast as possible and make a
profit.In addition T.K. Maxx are trying to interact with their
customers in the most convincing and enthusiastic way.So that
their main role is to advertise their products in order to make them
well known through their promotional offers and
campaigns.Furthermore all of their staff have to be very friendly
and helpful in this way they are providing customers with a
friendlier and a more pleasant customer service which will attract
in more potential customers and therefore it will be ahead of their
competitors.By focusing on their customers in this way they are
