Good distribution ensures
products are available in the Organisations
right place, at the right time, in involved in each
the right quantities. stages are known as
intermediaries and
are part of the supply
chain.
Distribution must be profitable and efficient.
But distribution channels will be different for
different products.
Distribution
It is the ways a product pass
through
between production and
consumption
Unit 29 Understanding Retailing
The coca - cola’s distribution system is one of the best planned and executed compared to all other drinks of the
Distribution channels
same category. It has such an impact on consumers and is so successful that even wholesalers and distributers
need the product for their business’ success. Coke’s position on consumer’s mind makes it essential to retailers
Explain
and the process
wholesalers. They of distributing
have goods
achieved their through
goal different
due to this channels and
high visibility, from
to the
the manufacturer to the
availability of their
customer
products all over the world, even remote places.
The Coca-Cola manufacturing is the way the company bottles the drinks and
Distribution Channel: packages them in order to be delivered as quickly as possible on the shelves in
Coca cola manufacturing the markets. As a result the company has more than 250 bottling partners.
C & F Agent The Coca-Cola C&F Agent are the customs clearing and forwarding agent
which grew out of the need to provide businesses with smart shipping
resources and provide up-to-date knowledge to get through customs quickly
and easily.
Distributor
The Coca-Cola distributors are those partners who gets the products from the
agents and then keep them in the special storage for that time until to them
getting delivered to the specific retailers.
Retailer
The Coca-Cola retailers are who buy the products from the distributes and
Customer then shelves them correctly in their stores in order to get sold as quick as
possible, due to the fact that Coca-Cola is one of the most desired fizzy drinks
it gets sold out very quickly.
The Coca-Cola customers are individuals like me and you who are purchasing
the products from different retails as restaurants, bars, groceries shops and etc.
products are available in the Organisations
right place, at the right time, in involved in each
the right quantities. stages are known as
intermediaries and
are part of the supply
chain.
Distribution must be profitable and efficient.
But distribution channels will be different for
different products.
Distribution
It is the ways a product pass
through
between production and
consumption
Unit 29 Understanding Retailing
The coca - cola’s distribution system is one of the best planned and executed compared to all other drinks of the
Distribution channels
same category. It has such an impact on consumers and is so successful that even wholesalers and distributers
need the product for their business’ success. Coke’s position on consumer’s mind makes it essential to retailers
Explain
and the process
wholesalers. They of distributing
have goods
achieved their through
goal different
due to this channels and
high visibility, from
to the
the manufacturer to the
availability of their
customer
products all over the world, even remote places.
The Coca-Cola manufacturing is the way the company bottles the drinks and
Distribution Channel: packages them in order to be delivered as quickly as possible on the shelves in
Coca cola manufacturing the markets. As a result the company has more than 250 bottling partners.
C & F Agent The Coca-Cola C&F Agent are the customs clearing and forwarding agent
which grew out of the need to provide businesses with smart shipping
resources and provide up-to-date knowledge to get through customs quickly
and easily.
Distributor
The Coca-Cola distributors are those partners who gets the products from the
agents and then keep them in the special storage for that time until to them
getting delivered to the specific retailers.
Retailer
The Coca-Cola retailers are who buy the products from the distributes and
Customer then shelves them correctly in their stores in order to get sold as quick as
possible, due to the fact that Coca-Cola is one of the most desired fizzy drinks
it gets sold out very quickly.
The Coca-Cola customers are individuals like me and you who are purchasing
the products from different retails as restaurants, bars, groceries shops and etc.
