Pearson BTEC Level 3 Nationals
January 2022
Time 2 hours
Paper
reference 31489H
Business/Enterprise and Entrepreneurship
UNIT 2: Developing a Marketing Campaign
Part A
You do not need any other materials.
Instructions
• Part A contains material for the completion of the preparatory work for the
Set Task.
• Part A is issued to learners on the afternoon before Part B is scheduled. Learners
have two hours for Part A.
• prepareA must
Part be issued to learners on the timetabled date so that learners can
in the way specified.
• Part A is specific to each series and this material must only be issued to learners
who have been entered to undertake the task in the relevant series.
• Part A should not be returned to Pearson.
• Part B materials must be issued to learners on the day specified by Pearson.
Turn over
*W73174A*
W73174A
©2022 Pearson Education Ltd.
1/1/1/1/1
, Instructions to Teachers/Tutors
This paper must be read in conjunction with the unit information in the specification
and the BTEC Nationals Instructions for Conducting External Assessments (ICEA) document.
See the Pearson website for details.
Learners should use the allocated two hours for Part A to annotate and prepare notes for
Part B.
Learners are expected to spend two hours on Part A.
Learners may prepare summary notes from their Part A review of provided research.
Learners may take up to two sides of A4 notes and an annotated copy of the Part A
research pack into the supervised assessment (Part B). Learner notes and annotations
should include facts and figures relating to organisations, such as the products they offer
and the ways they use the marketing mix in their promotional campaigns. Notes should
not include any pre-prepared promotional plans.
Teachers/tutors must not give any support or additional resources to learners during
Part A or prior to Part B. All work must be completed independently by the learner.
The supervised assessment (Part B) will take place in a timetabled period specified
by Pearson.
Refer carefully to the instructions in this paper and the BTEC Nationals Instructions for
Conducting External Assessments (ICEA) document to ensure that the Part A period is
conducted correctly and that learners have completed their preparation validly and
independently.
All learner notes must be retained securely by the centre after Part B and may be
requested by Pearson if there is suspected malpractice.
2 W73174A
, Instructions for Learners
Read the Set Task Brief carefully.
This contains the information you need to prepare for the set task.
In Part B you will be given a scenario. Use this Part A paper to prepare by relating your
learning to the specific information given.
You will then be given the set task to complete under supervised conditions.
You must work independently and must not share your work with other learners.
Your teacher/tutor cannot give you feedback during the preparation period.
W73174A 3
Turn over
January 2022
Time 2 hours
Paper
reference 31489H
Business/Enterprise and Entrepreneurship
UNIT 2: Developing a Marketing Campaign
Part A
You do not need any other materials.
Instructions
• Part A contains material for the completion of the preparatory work for the
Set Task.
• Part A is issued to learners on the afternoon before Part B is scheduled. Learners
have two hours for Part A.
• prepareA must
Part be issued to learners on the timetabled date so that learners can
in the way specified.
• Part A is specific to each series and this material must only be issued to learners
who have been entered to undertake the task in the relevant series.
• Part A should not be returned to Pearson.
• Part B materials must be issued to learners on the day specified by Pearson.
Turn over
*W73174A*
W73174A
©2022 Pearson Education Ltd.
1/1/1/1/1
, Instructions to Teachers/Tutors
This paper must be read in conjunction with the unit information in the specification
and the BTEC Nationals Instructions for Conducting External Assessments (ICEA) document.
See the Pearson website for details.
Learners should use the allocated two hours for Part A to annotate and prepare notes for
Part B.
Learners are expected to spend two hours on Part A.
Learners may prepare summary notes from their Part A review of provided research.
Learners may take up to two sides of A4 notes and an annotated copy of the Part A
research pack into the supervised assessment (Part B). Learner notes and annotations
should include facts and figures relating to organisations, such as the products they offer
and the ways they use the marketing mix in their promotional campaigns. Notes should
not include any pre-prepared promotional plans.
Teachers/tutors must not give any support or additional resources to learners during
Part A or prior to Part B. All work must be completed independently by the learner.
The supervised assessment (Part B) will take place in a timetabled period specified
by Pearson.
Refer carefully to the instructions in this paper and the BTEC Nationals Instructions for
Conducting External Assessments (ICEA) document to ensure that the Part A period is
conducted correctly and that learners have completed their preparation validly and
independently.
All learner notes must be retained securely by the centre after Part B and may be
requested by Pearson if there is suspected malpractice.
2 W73174A
, Instructions for Learners
Read the Set Task Brief carefully.
This contains the information you need to prepare for the set task.
In Part B you will be given a scenario. Use this Part A paper to prepare by relating your
learning to the specific information given.
You will then be given the set task to complete under supervised conditions.
You must work independently and must not share your work with other learners.
Your teacher/tutor cannot give you feedback during the preparation period.
W73174A 3
Turn over
