MNB1501 Assessment4 2024

Assessment 4
Open course index
Started on Wednesday, 17 April 2024, 10:09 PM
State Finished
Completed on Wednesday, 17 April 2024, 11:26 PM
Time taken 1 hour 17 mins
Marks 20.00/20.00
Grade 100.00 out of 100.00
Question 1
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Question text
In 2024, Cape Hotels launched a newly established Gqebera Square aimed at local economy-class
travellers who are looking for comfort and class at an affordable price. This is an example of a
____________ strategy.


a.
vertical integration


b.
market development


c.
diversification


d.
innovation
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Your answer is correct.
The correct answer is market development. Market development aims to grow turnover by selling an
organisation's existing products and/or services into new markets. Refer to section 7.7.1.
The correct answer is:
market development

Question 2
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Question text

, When a goal is ___________________, it is realistic, yet it should still provide a challenge.


a.
attainable


b.
specific


c.
measurable


d.
relevant
Feedback
Your answer is correct.
The correct answer is attainable. Goals should be both challenging and realistic, taking the resources
that an organisation has into consideration. Refer to section 7.6.
The correct answer is:
attainable

Question 3
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Question text
The marketing manager will consider which of the following key aspects when developing tactical
plans:


a.
Suppliers; policy on creditors; sources of raw materials


b.
Improvement of productivity; location problems; legislation


c.
Policy on debtors; dividends; capital structure


d.
Product line; market position; distribution channels
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