CCI 150 - Exam 2 - Gary UTK Latest Version Graded A+

CCI 150 - Exam 2 - Gary UTK Latest Version Graded A+ the UT magazine that a particular class creates scoop true or false? magazines are highly demassified true popular and entertainment style of magazines, often near checkout counters populist style Smithsonian and national geographic type of info mag style elitist style the need to make money to stay in business economic imperative this is the reason there are more populist styles of magazines Economic Imperative the term that most magazines have an online presence; include pics and vids convergence how most magazines make most of their profit advertising how much of a magazine is ADs 70-80% the group of people who regularly read a particular newspaper, magazine, etc. readership true or false? advertisers are more interested in a specific audience than a large one true type of magazine; anything you can go buy; men's, women's, home & garden, news, etc Consumer type of magazine; not found on newsstand, sponsored, trade-means business non-consumer What percent of magazines are non-consumer? 90% marketing purposed magazines 'zines magazines that are different on where you live place-based magazines that come with Sunday newspapers sunday supplements magazines for people who live in specific areas regional & city type of non-consumer magazine that helps maintain relationships PR more engaged readers warm medium type of newspaper that is vertical broadsheet newspaper that opens from the side ; half the regular size tabloids on the top half of the newspaper above the fold the logo of the newspaper the flag top corner, promo spots, catches your eye the ear