CMM 412 EXAM #1 2024 WITH 100% CORRECT ANSWERS

Panel studies - correct answer a type of longitudinal study in which data are collected from the same sample (the panel) at several points in time How scientific inquiry guard against the errors of everyday knowing - correct answer - people make errors in ordinary inquiry; communication research offers some solutions to avoid these errors - communication researchers will observe a large or diverse sample, and they'll often replicate a study to avoid overgeneralization - communication researchers protect against selective observation by specifying a number of observations necessary to draw a conclusion; they also look for "deviant cases" which don't fit the expected pattern - communication researchers use systems of logic consciously and explicitly to avoid fallacies of illogical reasoning Errors people tend to make in everyday inquiry - correct answer - people make inaccurate observations: most everyday observations are casual and semiconscious - people tend to make overgeneralizations when looking for patterns in everyday life - overgeneralization can often lead to selective observation; selective observation occurs when individuals focus on future events and circumstances to support their generalization - illogical reasoning explains contradictions that emerge in everyday life which can lead to knowledge errors