ADVANCED QUESTIONS AND ANSWERS FOR PRSA APR

ADVANCED QUESTIONS AND ANSWERS FOR PRSA APR Eras of Public Relations - CORRECT ANSWER--Seedbed Era -World War I Period -Booming Twenties -Roosevelt Era and World War II -Post War Era -Period of Protest and Empowerment -Digital Age and Globalism Seedbed Era - CORRECT ANSWER- -Public be informed. -Muckraking, social reform, unions -Defensive publicity; journalists hired as interpreters to get news out -Key figures: Ivy Lee, President Theodore Roosevelt (bully pulpit) Word War I Period - CORRECT ANSWER- -Public be informed. -The war to end all wars. -Organized promotion; promote patriotism. Use interest groups. -Key figure: George Creel--The Four Minutemen Booming Twenties Era - CORRECT ANSWER- -Mutual understanding -Promoting products. WWI publicity techniques used for social science. -Key figures: -Edward Bernays--Crystallizing Public Opinion (1923), Propaganda (1928) -Arthur Page--Performance = Reputation Roosevelt Era and World War II - CORRECT ANSWER- -Mutual understanding. Depression. World War II -Mass media use. Social responsibility -Key figures: -Louis McHenry Howe--Responsible performance, persuasive publicity -Elmer Davis--Office of War Information