Business Management Test Exam Questions And Answers Solved Correctly 2024

Business Management Test Exam Questions And Answers Solved Correctly 2024 The routes that products take from the time they are produced until they reach the customer are the channels of distribution. - answerTrue Retail stores can distribute their products to consumers by having convenient hours for customer, shipping directly to consumers, and being accessible through the Internet. - answerTrue Unlike retail businesses, service businesses do not have channels of distribution because they produce the services they sell. - answerFalse. Service businesses have a single, direct channel of distribution because the production and consumption happen at the same time. In choosing an advertising medium, cost is the most important factor. - answerFalse. Both cost AND effectiveness in reaching target audience are important factors. Although television advertising is very effective, it is expensive and generally reaches too broad of an audience for most businesses. - answerTrue A radio station will provide a psychographic profile of its listeners so that businesses can be sure they reach their target market. - answerFalse Radio Stations can give demographic profiles, not psychographic (personality, values,opinions, attitudes, interests and lifestyles. An advantage of advertising in a telephone directory is that people look there for a particular type of business. - answerTrue. telephone directories list the phone numbers of people and businesses in a certain area. Ads usually appear on a page close to the listing and phone number of the business placing the ad. A disadvantage of direct-mail advertising is that it is difficult to determine how to reach only your target audience. - answerFalse. Mailing lists for target markets are available for purchase. There are companies that specialize in maintaining targeting mailing lists. Although publicity is free, it can be negative if the media coverage is unfavorable. - answerTrue A press release is a written statement issued by the media to inform the public of an event or product. - answerTrue