case study and reflection

The Old Boatshed Case Study
Analysis and Reflection
Student Number: 20042817
Customer and International Market Analysis UMKDFG-15-M
Word Count: 3000

, Student Number: 20042817



Table Of Contents Page number

Glossary 3

1. Introduction 4

2. Analysis and Evaluation 4

3. Recommendations 5

4. Reflection 8

5. Appendix: 9

PESTLE Analysis 9

SWOT Analysis 11

Ansoff Matrix 12

The Marketing Mix: Seven P’s 13

6. References 14




Customer and International Market Analysis UMKDFG-15-M 2

, Student Number: 20042817


Glossary:
• Brexit: United Kingdom’s exit from European Union
• Covid: Covid 19 Pandemic
• European: EU
• Segmenting, Targeting, Positioning: STP
• Seven P’s – Product, Price, Promotion, Place, People, Process and Physical Evidence
• The Old Boatshed: TOB
• United Kingdom: UK




Customer and International Market Analysis UMKDFG-15-M 3