International Communication
COM3705
ASSIGNMENT 01
SEMESTER 1 2024
, Table of Contents
1.1 Introduction ........................................................................................................................ 3
1.2 What is international marketing? Discuss the role of marketing in international ......... 3
tourism [10] .............................................................................................................................. 3
1.3 Describe the concepts: Country reputation, place branding and public diplomacy [12]
.................................................................................................................................................. 4
1.4 Discuss advertising as a marketing strategy for international tourism. Is tourism
advertising still a relevant strategy in the digital age? [8] .................................................... 6
1.5 Identify and discuss any five (5) environmental factors of international marketing [10]
.................................................................................................................................................. 7
1.6 Influencer marketing for tourism ...................................................................................... 8
1.7 Sustainable tourism ..........................................................................................................10
Bibliography ............................................................................................................................14
COM3705
ASSIGNMENT 01
SEMESTER 1 2024
, Table of Contents
1.1 Introduction ........................................................................................................................ 3
1.2 What is international marketing? Discuss the role of marketing in international ......... 3
tourism [10] .............................................................................................................................. 3
1.3 Describe the concepts: Country reputation, place branding and public diplomacy [12]
.................................................................................................................................................. 4
1.4 Discuss advertising as a marketing strategy for international tourism. Is tourism
advertising still a relevant strategy in the digital age? [8] .................................................... 6
1.5 Identify and discuss any five (5) environmental factors of international marketing [10]
.................................................................................................................................................. 7
1.6 Influencer marketing for tourism ...................................................................................... 8
1.7 Sustainable tourism ..........................................................................................................10
Bibliography ............................................................................................................................14
