CMA Certification - CPCA EXAM Questions With Complete Solutions

CMA Certification - CPCA EXAM Questions With Complete Solutions Which of the following statements describes a product that is incremental? - answerA product that adds variety of choice relative to other existing products Basic Industry Knowledge - answer which of the following is not a specific trend in category management - answerindustry consolidation what is in store merchandising materials used to catch shoppers attention - answerPOP When looking at channel dynamics which one of these statements best describes the grocery channel? - answergrocery stores have higher operating expenses creating higher overhead resulting in tighter margins and higher prices which of the following best represents the primary concerns driving shopper purchase decisions - answerquality, value, convenience which one of the following best reflects the tactics of limited assortment stores - answerlimited SKU counts low prices limited service small store footprint which of the following best represents two trends that grocers need to consider with their instore strategies - answerchanges in health and wellness preferences What dynamic is occurring within the value channel? - answerthis channel is appealing to higher income level shoppers which of the following best describes why channel blurring is occurring in our industry - answerall of the above: increasing growth of alternative store formats, increased competition for consumer spending, items carried beyond the typical assortment with a channel, consumer demand for convenience which one of these statements best represents an attribute of a club store - answerclub stores tend to have less operating expenses and less overhead so prices are generally lower on average, how many different channels do shoppers shop in today - answermost shoppers will shop across 5 or more channels to purchase the products and services they need what is the difference between EDLP and High/Low - answerEDLP offers shoppers everyday low prices on all items whereas High/Low offers higher everyday prices and selectively promotes items at lower prices through weekly promotions Base volume is additional sales beyond what is expected due to promotional activity - answerNO when looking at the grocery channel dynamics which one of these statements best describe the grocery channel - answergrocery stores typically have higher operating expenses creating higher overhead for the retailer resulting in tighter margins and/or higher prices the grocery industry is basically recession-proof therefore in difficult economic times shelf planning strategy wont work - answerFALSE Dollar Stores have begun to appeal to more upscale families. Why is this happening? - answerlow prices on certain items are important to some upscale families which of the following best describes 3 in-store retail factors affected by SKU proliferation - answervariety, placement, space ACV - answertotal sales volume reported for a store or group of stores base sales - answerproduct sales that would occur in the absence of any promotion consumer - answerend-user of a product DOS - answeraverage number of days current inventory will last DSD - answermanufacturer delivers products directly to retail stores, back door Facing - answercount or linear space a single product occupies incremental - answeradditional sales beyond what is expected due to promotional activity KPI - answerone of the key metrics used to scorecard performance OOS - answerproduct is unavailable at the shelf or point of purchase POG - answershelf schematic showing the position of every product Shopper - answerperson who buys the product which of the following pricing strategies is walmart's primary go to strategy - answerEDLP which of the following is an effect that changing consumer demographics are having on retailers - answer(not shelf plans are expanding