AHLEI Marketing Certification Exam 2024 with 100% correct answers

What is the first service opportunity for CVB's? - correct answer When leisure visitors "bite on the promotional hook" offered through the bureau's marketing efforts. Who should answer a CVB's telephones? - correct answer The "director of first impressions"- someone with a cheery disposition who loves to help others and solve problems. They ideally know the destination well but when forced to choose, go for the attitude. What should a CVB website offer the leisure visitor? - correct answer provide all available information about the destination, answer every possible question, and link every possible interest to its location in the destination What should a CVB do- Recommend or Refer? - correct answer Refer for both ethical and legal reasons. To know what to refer the customer to in regards to their interest, a CVB should... - correct answer Ask a series of defining questions to reduce the options What are the key components to a successful visitors information center or welcome center? - correct answer