COMM 312 Final Exam Questions and Answers 100% Solved

COMM 312 Final Exam Questions and Answers 100% Solved coactive persuasion - answeran umbrella term for the ways that persuaders work toward persuades psychologically so that they will be moved, in turn, to accept the persuaders' position or proposal for action - involves adaptation, finding in audiences and situations the grounds on which appeals are presented and arguments addressed source oriented persuasion - answer-Assumes all receivers are alike -Decides for receivers what they want, know, etc. -Selects specific persuasive goals on the basis of persuader's own timetable -Communicates by a "canned" presentation -Promotes solutions based on their supposed merits super representation - answerpart of coactive persuasion: "the ideal communicator, ultimately, is often one who seems both similar enough and different enough to appear overall as a super representative of the audience." - an example of a super representative persuader is bruce springsteen, who presents himself as a member of the working class, even though he has won multiple awards for his creative musical work peritrope - answerpart of coactive persuasion: table turning, its a reverse attach and questioning of what is known to be true so it is no longer known to be true as definitively resources of ambiguity - answerpart of coactive persuasion; there are multiple ways of saying something and that is the strength of both communication and persuasion; persuasion is the combination of verbal and non-verbal communication and this allows for different approaches to define/categorize/illustrate/compare/contrast/contextualize something approaches to building acceptable premises - answerPart of coactive persuasion:1) Objectivist - Hard fact and cold logic2) Privatist - Asserts his or her feelings on the matter at hand, offering no reasons, no appeals and no support for the views of any type3) Common- ground appeals - Make the persuader seem more trustworthy and more attractive by building on premises that are already accepted4) Yes-yes technique and yes-but technique - Establish a habit of assent by offering a lot of assertions that the person agrees with, then they'll get used to agreeing and be less likely to disagree relationship between credibility and content of the message - answerTo have credibility, a message needs to have details that hang together and are memorable. Irrelevant details can gain credibility simply because they fall together nicely listener adapted persuasion - answer-Assumes all receivers are unique or that some differences make a difference-Learns from receivers, if possible, what they need, want, know, value, etc.-Selects specific persuasive goals for any occasion on the basis of the receivers' readiness to be persuaded-Communicates with receivers by adapting the message on the basis of a mutual interchange if at all possible-Promotes solutions on the basis of their capacity to resolve or reduce the receivers' special problems cognitive complexity - answerIt is a psychological characteristic or psychological variable that indicates how complex or simple is the frame and perceptual skill of a person. A person who is measured high on cognitive complexity tends to perceive nuances and subtle differences which a person with a lower measure, indicating a less complex cognitive structure for the task or activity, does not. affective perspective taking - answerinferring how another feels by imagining themselves in that person's place repetition - answer-Ads intensify the "good" by means of this, association and composition. -How many times have you seen it? Can you remember the logo or slogan? omission - answer-Ads downplay the "bad" by means of this, diversion and confusion. -What aspects have been omitted from the ad? Are there unspoken assumptions? In the ad, who gets less time, less attention, smaller print? association - answer-Ads intensify the "good" by means of repetition, this and composition. -What good things already loved by the audience could be associated with this product? Any links with basic needs? Any links with things already hated or feared to use "scare-and-sell" ads? composition - answer-Ads intensify the "good" by means of repetition, association and this. -Basic pattern of "the pitch" (hi, trust me, you need, hurry, buy) jargon - answer-Element of confusion -Specialized language of a trade or profession. Often verbal shorthand that allows people to communicate quickly and efficiently euphemism - answer-Element of co